Prevention

Prevention can be taken to mean, a process of offering advice, guiding and educating a certain group of people in the name of promoting their well being in the society. It is a critical decision one makes to meet the choice aimed at meeting ones challenges of life by creating a condition favorable to promote good lifestyles and healthy behaviors. Prevention of diseases involves three levels, according to the stages of the target disease (Sieving 1997). They are primary, secondary and tertiary levels. Primary level is the process by which various methods are used in to avoid a person initiating a p disease (Piccinino   1998). They are used prior to that person getting the disease. Methods used in this level would be like, campaigns from public service, school and community programs and of course constant communication with the intended group. This helps in avoidance of the disease. According to (Sieving 1997) the second level of prevention is the secondary level that is used in the early stages of disease detection. In this case the disease has already occurred in the person but the patient is not aware the main objective of this level is to detect and treat the disease early enough. Tertiary level of prevention aims at reducing the negative consequences of the disease already in the person. It helps to slow down the rate of spreading the infections or complications in that it prevents pain from the disease. Public health programs are the set activities by the government or other organizations with intentions of meeting certain objectives in health prevention. Health programs aims at reducing incidences of diseases, improving the social conditions of a person .One of the most common activity in the health programs is vaccination. Public health programs go hand in hand with levels of prevention. One of the major problems today is how to cope with the high rate of adolescent pregnancy. This issue can be addressed by using various programs to create awareness. It can also fit in all the levels of prevention though sutes best in the primary level of prevention. Despite the fact that the teen rate of pregnancy has declined by a big margin in U.S. Since early 1990s, it is said and justified that over 1 million Americans adolescent girls get pregnant. Many of these pregnancies are usually accidental or unplanned though others are usually intended It is said that about fifty percent of teenage girls who were once pregnant become pregnant again within two years. It is also said that the second baby of the teenage girl is usually at a risk of being underweight and at the same time there is the high chance of drop out in school. (Piccinino 1998) There are a number of public health programs that are being developed at least from each level of prevention targeted to children and adolescent boys and mainly girls. According to (Aboma 1998) &( Joseph 1999) This may include abstinence programs, school-based sexuality programs, Involvement by the community, family planning clinics, school-based programs and public healthcare programs. (Aboma 1997) Many of these programs call for either abstinence or use of contraceptives. Abstain ace could be the best method however, adolescents don’t take it as a reality .Some institutions have criticized the issue of using contraceptives arguing that it promotes sexual engagement.( Piccinino 1998) observes   that,   a survey has shown that contraceptives like condoms do not motivate teens to engage in sex and thus they should be introduced in schools. The initiative by the community can help reduces the high rate of illiteracy .Parents have a greater influence on their adolescents on either becoming pregnant or impregnating. Parents communicating with their children freely about issues they come across like sex, relationships and love ( Aboma 1998). As parents one should talk to them what you feel about this issues, be honest to them have courage to tell them the truth that having an early pregnancy is risky to both the child and the teenage herself. In case she is already pregnant, let her know her responsibilities like visiting a prenatal care center, avoid drugs especially smoking and to eat nutritional food (Sonenstein 1998). Parents ought to be opening minded and begin a talk concerning these issues; if you are not capable, use other methods like letting them watch a video or a movie. There is the need to super vice your children as they grow up to adolescence and give them lots of guidance counseling (Sonenstein 1998). This should be for both the boy and the girl .The secondary and tertiary level of prevention could constitute the issues of caring for the born child and more so the teen. There is the need to have programs that will address this issue. The tertiary level of prevention can really help at this stage (Aboma 1997). There is the importance developing programs that would look at issues of child-rearing responsibilities, relationships with their friends and the rest of the community. Educational activity programs, counseling and life skills training need to be developed (Sieving 1997). These educational programs would include offering remedial classes for the teen parents, family planning, parenting skills, food and nutritional advices for both the child and the mother In conclusion, prevention is a process involved in offering guidance and educating a certain group of people with an aim of promoting their wellbeing. It has three levels consisting of the primary level-prevents occurring of diseases, secondary level-aimed at detecting early diseases and tertiary-help the patient cope with the already established problem. In the case of the teenage pregnant group, all the three levels of prevention can help them to cope with the situation, and even prevent further occurrences if proper programs are put in place. References Aboma CD (1999). State-Specific Pregnancy Rates Among Adolescents—United States, 1992-1998, Oxford University press. pp 45-67, 77 Aboma JC, Chandra A, Mosher WD, Peterson LS, Piccinino LJ (1997.). Fertility, Family Planning, and Women’s Health, New York. Abma J, Driscoll A, Moore K. (1998). Young Women’s Degree of Control over First Intercourse: An Exploratory Analysis. Family Planning Perspectives 30(1):12-18. 1998. Piccinino LJ, Mosher WD (1998.). Trends in Contraceptive Use in the United States: 1982-1998. Family Planning Perspectives, Oxford University press: 4-10, 46 Sieving R, Shew M, Ireland M, Bearinger L, Udry JR (.1997.)   Protecting Adolescents from Harm: Findings from the National Longitudinal Study on Adolescent Health. London pp57-97 Sonenstein FL, Ku L, Lindberg LD, Turner DF, Pleck JH (1998.). Changes in Sexual Behavior and Condom Use among Teenaged feMales: 1988 to 1996.   London.pp 956-959, Ventura SJ, Mathews TJ, Curtin SC. (1998) Teenage Births in the United States: New York pp 66-79.      

The Merneptah Stele and Early ‘Israel’

The mention of ‘Israel’ as a people rather than a region in the Merneptah Stele identifies them as an important socioeconomic entity and therefore a political threat to a hegemonic Egypt. The resilience of the people ‘Israel’ was established through a segmented tribal coalition, formed as a religious and social identity that attributed to their survival in the turbulent times of the early 12th century . The inclusion of ‘Israel’ in the Merneptah Stele demonstrates the importance of these people. It was not in the traditions of the Egyptian scribes to mention an entity that was considered socially inferior or of little importance in the political environment of the era. Poetic licence and propaganda was employed to ensure the Egyptian people regarded the Pharaoh with illustrious fervour. Only events of ‘political significance’ were narrated and only in the context of the will of the Pharaoh not as miscalculated occurrences . Although it is recognised the scribes employed propaganda, this does not take away from the historical reliability of the narration. The traditions of the ‘New- Kingdom Pharaohs’ included daily journals being kept on papyrus, which subsequently were transcribed on to stone for the ‘public record’. Once the rhetoric was completed the plain text of the conquest of the Pharaoh was there and basically reliable . The literary interpretation of ‘Israel’ as a people in the inscription is supported by the determinative used by the scribe and the Egyptian word prt as ‘seed’ correlates with the assumption of Israel existing as a ‘†¦. rural sedentary group of agriculturalists’ . Ahlstrom and Edelman propose the people determinative could be attributed to scribal carelessness or a lack of knowledge of the area but this is contradicted by Kitchen who maintains ‘†¦. the writing and engraving of the ‘Israel Stela’ was executed extremely accurately†¦. ’ . In separating ‘Israel’ by the use of the people determinative from the city-states Ashkelon, Gezer, and Yanoam, the scribe is identifying the differences of the socio-political structures and allowing us a brief glimpse of a specifically defined group of people. Hjelm and Thompson suggest that ‘seed’ is understood to mean descendants or offspring and arguments to support this theory are referenced to Bible traditions and Egyptian texts , however in the context of ‘Israel’ the people being farmers, it would be feasible that the inference would mean their grain was decimated rather than the population being slaughtered in battle. The implication of prt, understood as ‘seed’ is very important in so much that it identifies the people from an occupational and economical perspective. In the context of the inscription the scribe portrays the message of taking away the core of the people’s existence, their sustenance, culture and framework of the agricultural society identifiable as the people ‘Israel’ . If we are to assume the people ‘Israel’ were a sedentary group of agriculturist strong enough to be a threat to Egypt we must also make the assumption the group were firmly established and had been for some time. The Egyptian scribe must have already been aware of the existence of ‘Israel’ as mentioned above and this would imply some former experience with this group that obviously made an impact on Egyptian society . The most noteworthy event would have to be the Exodus. Brown argues the Exodus took place in the time of Merneptah as the result of his father Rameses II being referred to as ‘the persecutor of the Jews’ . Support is given by Brown on the content of a document held in the British Museum known as the papyrus Anastasi VI. Briefly this states that the tribes of Shasu have been given permission to graze their cattle in the Crown lands of Goshen where it is assumed the tribes of Israel previously inhabited, therefore confirming the Israelites had left the domains of Egypt sometime within the first seven years of Merneptah’s reign, loosely around the time of the inscription. Within Brown’s argument lies his acceptance of the literary translation of ‘seed’ meaning children or offspring therefore relying on the premise of the Bible as denoting the Israelites as ‘the children of Israel’ and the orrelation with the inscription to mean that the expulsion from Egypt was the true interpretation of the text . This view contradicts the theory of ‘seed’ meaning grain so although appearing to be a sound hypothesis relies too heavily on hyperbole and does not fit with ‘Israel’ as an established socioeconomic entity that posed a threat to Egypt. We may ask the question of why a group of people that were perceived as a hill dwelling rural sedentary group of agriculturalists threatened the power of hegemonic Egypt. From a geopolitical perspective Egypt’s agenda was to control the coastal highway that included Ashkelon, Gezer and Yanoam to fortify military strongholds and control the trade route. ‘Israel’ situated in the hill country posed an autonomous threat, as had the other city-states so it stands to reason it needed to be conquered to fulfil the Merneptah’s campaign goals. It must also be pointed out that it was not unusual for unrest and rebellion to occur when a new ruler came to the throne. Vassals would have used this opportunity to test the governing body and try to extricate themselves from the yoke of the oppressor. The ‘†¦. sly rhetorical device’ used by the scribe in the inscription and the literary translation ‘Israel is laid waste, his seed is not’ encourages investigation into the transparency of the language used. The scribe infers that the success of Merneptah’s campaign was complete but a closer analysis may indicate otherwise. Leuchter posits a strong argument based on the tool of warfare that was favoured by the Pharaohs, namely the chariot. To clarify, a hill dwelling community would be hard to conquer with chariots as the dominant weapon of conquest. This may also explain why the Israelites had chosen to inhabit the hills, obviously a calculated strategy to provide a safe refuge for the tribal coalition and a stronghold that served them well in the unsettled times of the early Canaan region. Different interpretations of the line mentioning ‘Israel’ also support Leuchter’s claim a full victory may not have been achieved. Egyptologist Joseph Davidovits refutes the accepted translation of ‘Israel is laid waste, his seed is not’ and proposes a new translation on the basis of the hieroglyphs being read incorrectly (the owl being read as a vulture in line 27), therefore the new translation is ‘existing is Israel the people’. If the Israelites were not conquered and their ‘seed’ was not laid waste then this would also allow for a solid framework for the establishment of the Hebrew monarchy and much to the consternation of minimalist scholars, a loose confirmation of the biblical traditions . The location of ‘Israel’ in the central highlands, protected them from conquering factions and larger armies, and also set them apart from the people of the Canaan lowlands . The other factor that constituted a strong coalition of the people was the common identity shared by the Israelite entity. The unrest in the lowlands ‘forged alliances’ between the highland people for the obvious reasons of survival. The only way to prosper in an area that would have involved a sustainable existence of a rural nature would be to co-operate and maintain a certain amount of egalitarianism . Another element that set ‘Israel’ apart was in the simplest of forms to identify one self and that was by their name. The name is West Semitic and can be translated to mean ‘El persists’ or ‘El rules’ when placed in ‘the divine element’. Sparks posits the common element of El in the name denoted a sense of common religious identity which would set them apart from others and one that would afford a cohesive front to would be conquerors and oppressors . This would also explain why the scribe recognised ‘Israel’ as a people rather than a region and was very precise in his usage of the determinative for such. The one line in the inscription is so brief that theories about coalitions and tribes existing in the hill country can only be speculations formed from placing pieces of the puzzle together at this early stage of ancient Israel, and the recognition of them in the context of the Merneptah Stele as evidence of Israel outside the biblical texts. We can assume that this league of people were resilient and were held together by more than just the will to survive. Religious faith would have played a very real role in their survival. K. Sparkes disagrees with K. van der Toorn’s assertion that there is no evidence of a common ethnic identity in regards to a common religious faith by the simple premise of the name ‘Israel’ meaning a shared devotion of the god ‘El’ . A suggestion on the premise of a group of people living in a segmented community and accepting to be known as the one name, may also point to the social structure of tribes that existed autonomously but came together for a common purpose such as the threat of conquest. This as mentioned above suggests a pre-monarchic foundation for the early ‘Israel’ entity and the monotheist culture followed by ‘Israel’. The worship of Yahweh was a collective faith and a strength drawn on through adversity giving the people a meaning for their existence and an explanation for hardships encountered or successes granted. In conclusion the mention of ‘Israel’ in the Merneptah Stele in one line suggests a strength and resilience of a people that identified themselves by their name and their faith. This inclusion also reflects the importance of this tribal coalition to the hegemonic Egypt and Merneptah’s campaign to extend Egypt’s territory through Canaan and the highlands. We should take note about the importance of faith and the willingness to lead an egalitarian existence if it means the survival of the greater community when faced with adversity and oppression.

A Study On Communicative Teaching Education Essay

That is an of import inquiry because the reply is that really we communicate all the clip in several ways in order to show our thoughts. We have different ways to pass on harmonizing to facts as age, civilization, instruction, etc. For illustration, when we are babes we merely cry but even when we do n't talk we are showing something. Finally, when we learn to pass on utilizing our mark linguistic communication we do it of course because we are involved in a context that uses this linguistic communication so we get used to talk it in a short clip non by larning grammatical regulations but, as Nunan expresses we learn a linguistic communication â€Å" as a dynamic resource for the creative activity of intending†¦ we need to separate between cognizing assorted grammatical regulations and being able to utilize the regulations efficaciously and suitably when pass oning † . ( 1989 ) When we want to larn a new linguistic communication different from the mark one there are many methods or attacks that we can utilize, all of them for the same intent: Communicate. The communicative instruction attack arises from the dissatisfaction of many pedagogues that are non happy with the audio-lingual method because grammar is difficult to larn and pupils get bored in category because they do n't happen the existent public-service corporation of the new linguistic communication. Since the pupils were larning how to construct a perfect sentence they did n't hold the opportunity to pattern existent communicating. This method focuses more on the purpose of communicate and less in the perfect manner to talk because the pupils have to happen one manner or another to show what they want to state. This attack uses activities that simulate existent life state of affairss and encourages the pupil to pattern the new linguistic communication speech production it and happening the manner to give significance to their words without the necessity of a perfect grammar. In these activities the pupils can work in braces or groups where they can happen feedback from their schoolmates so they feel less afraid because they find themselves in a friendly context. These activities are more interesting for the pupils because they can utilize their ain thoughts and they do n't hold to interpret or reiterate words to larn, so they keep motivated. They can take the manner to show their thoughts based on the individual who is listening to them and besides on the context that they are working in. Besides this method is good for the instructor because there is more flexibleness to do activities that seem more like a game giving pupils a relaxed and merriment environment where they can happen replies from their couples. Besides, the appraisal of the pupils is based in measure up the ability to pass on in a right manner. A communicative schoolroom is really noisy because the pupils have to be involved in activities where they can talk and listen to their schoolmates. Besides, they can work stand up and they can be traveling so the category is non deadening. Therefore, they gain assurance and they feel comfy talking the new linguistic communication. The pupils have the duty of their ain acquisition and the instructor acts more like a usher and an perceiver. The communicative method is based on several rules. One of the most used list of rules is David Nunan ‘s ( 1991 ) which describes that:It puts accent in the communicating in the foreign linguistic communication across the interaction.It introduces existent texts in the state of affairs of acquisition.It offers chances to the students to believe about the acquisition procedure and non merely about the linguistic communication.It gives importance to the pupils ‘ personal experiences as elements that they contribute to the acquisition of the schoolroom.It tries to associate the linguistic communication learned in the schoolroom with activities realized out of it.Therefore, the pupils are larning like in the existent life from their experiences and besides from the experiences and feedback from their schoolmates. Besides, they are larning to utilize the linguistic communication in simulations of day-to-day state of affairss, so they are acquiring accomplishments to public pre sentation in a societal and cultural existent context utilizing a normal linguistic communication non a perfect one like the one used in books. The pupils besides learn to hold coherency when they are talking to do their sentences apprehensible and meaningful. In this sort of schoolroom the pupils work in braces or groups so they can be able to better their interaction whit other people imitating a existent state of affairs holding an interaction that allows them to negociate an discuss uncertainties. Is of import the uninterrupted usage of the mark linguistic communication, here is where the instructor acts as a proctor oversing that the pupils do n't talk in their native linguistic communication in order to hold a existent pattern during the activities. The pupils does n't hold to act in a specific manner, when a error happens the pupils are non punished, alternatively of that the instructor raters to honor the eloquence and good pronunciation. Besides, in some activities the pupi ls are free to take what to state and they besides can take the easiest manner to state it. Thus the pupil can develop schemes to larn and measure by themselves. Another of import point is that the pupils have the opportunity to show their feelings and emotions so they feel comfy in category because they feel they are doing an of import part for the acquisition procedure. This method uses an effort to animate the existent communicating but is non precisely the same. It ‘s of import that the pupils use what they learn in schoolroom when they are out of it. In other methods the chief purpose of acquisition is translate words and sentences and larn a perfect grammar that sometimes is sort of useless in existent life, is better to larn how to believe in the new linguistic communication so the pupils do n't hold to interpret before speak, losing clip and eloquence. At the terminal, the significance is what matters the most. In other words what is of import is the content of the sentence, non the manner to state it. The chief technique in this method is to do activities that promote communicating between spouses. It ‘s of import to hold a desire of communicating doing inquiries and giving replies to advance duologue holding a ground or a subject to speak about. The instructor can put the subject or give the pupils freedom to take it, therefore the pupils have a communicative intent. Sometimes activities in the communicative schoolroom can look unreal because pupils are merely conceive ofing state of affairss and besides because the instructor is largely of the clip following to them which non occurs in existent state of affairss. To avoid this disadvantage, the instructor can seek to utilize more existent stuff like magazines, books, games, etc. I think that this method can be used in a learner-centered schoolroom where the most of import individual is the pupil and all the activities are focused to better the public presentation of the scholar acquiring near to existent life state of affairss. In my personal experience as pupil I have had the opportunity to experiment communicative activities and I truly like them because small by small I ‘m less afraid to talk and to do errors because if I ‘m incorrect normally I have feedback from my schoolmates or from my instructor. Besides this method makes me experience more interested in the new linguistic communication, English in this instance because I like to utilize it non merely in the schoolroom but in my existent life. I would wish to utilize this method in my categories to do them more merriment and interesting and besides to make a friendly environment with my pupils. Mentions:Wikipedia ( 2009 ) Metodo Comunicativo [ Website ] Available from: & A ; lt ; hypertext transfer protocol: //es.wikipedia.org/wiki/M % C3 % A9todo_comunicativo & gt ; [ December 2009 ] Nunan, David. ( 1991 ) . Planing undertakings for the communicative schoolroom. Cambridge Language Teaching Library [ Online Book ] Available from: & A ; lt ; hypertext transfer protocol: //books.google.com.mx/books? id=NSlMZp9XkHoC & A ; dq=david+nunan % 2Bcommunicative+teaching & A ; lr= & A ; source=gbs_navlinks_s & gt ; [ December 2009 ] Harmer, Jeremy ( 1991 ) The pattern of English Language Teaching. Longman.Longman Printing New York. Hedge, Tricia ( 2000 ) Teaching and Learning in the Language Classroom. Oxford University Press Library [ Online Book ] Available from: & A ; lt ; hypertext transfer protocol: //books.google.com.mx/books? id=VG8NuoGgKJYC & A ; dq=hedge+tricia & A ; lr= & gt ; [ December 2009 ]

The Idea of Existentialism Essay Example | Topics and Well Written Essays - 500 words

The Idea of Existentialism - Essay Example The meaning of certain terms in life such as wrong, right, true or false is determined by the individual. They believe that indeed â€Å"beauty depends on the beholder† (Rene 78). The existentialist's concerns about philosophy ponder that it is neither an effort to investigate and get to the knowledge of the world nor an exceptional occupation that deals with only a few. Philosophy is seen as being fully incorporated into life. Sartre, one of the earliest existentialists often points out that, to be sure, professional philosophers are essential to building up an intricate set of techniques and ideas. Nevertheless, life can be philosophically lived with the absence of nominal knowledge that philosophy entails. There are two historical forerunners for this belief has been brought on board by the think tanks of the existentialism. The first one is about the traditional Greeks and in particular the image of Socrates including the Stoics as well as Epicureans (Spiegelberg 44). They argue that the Socrates was not only an armature but in his search of the better living, he proposed not to have anything that deals with the formation of a system and his teachings took place often in open places. This implies that the existentialists were only just extraordinary. In the previous centuries, speedy development of industrialization and progression in technology was evident, which were often seen as a separation of the human from a properly natural way of living. The second thought of philosophy as a way of life was the German Idealism. The philosophy here is thought as an action that is the fundamental part of the history element of the human beings, and not the outer surface of life as well as of the world that acts as a spectator.  

Marketing Communications of Facebook Essay Example | Topics and Well Written Essays - 1500 words

Marketing Communications of Facebook - Essay Example However, in many cases marketing initiatives fail in achieving the goals set. The reasons are many; failures in planning and monitoring the relevant processes have been found to negatively influence marketing plans worldwide. On the other hand, when a firm operates in a highly competitive industry, the challenges for marketers are increased. Firms that are already well known in the market are more capable of preparing effective marketing schemes. Such case is Facebook. The particular social networking site has become quite popular within a short period of time. In this case it was not only the fact that the site was the first of such kind that entered the global market. Indeed, through the years other sites, with similar features appeared; still, Facebook remained the key competitor of its sector. Its marketing practices had a key role in this success. The marketing communications of Facebook are analyzed below using appropriate theoretical models and theories. Table of contents Intr oduction 4 1. Consumer Buying Process for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. 4 1b. What 4 internal and 4 external factors can influence Facebook customers during this process 5 1c. The 3 roles that customer can play throughout this process 6 2. Promotional Mix Tools for Facebook 2.1 Conduct a report to critically evaluate the characteristics, features and effectiveness of any 3 marketing communications tools 2.1.1 Advertising 6 2.1.2 Public relations 7 2.1.3 Direct marketing 7 3. Facebook Communications Process 3.1 How all the 9 elements of Communication Process specifically apply to global social networks such as Facebook. 7 3.2 What 4 limitations, and 3 Barriers Facebook marketing department should be aware of before planning their global marketing campaign. 8 4. Market Research prior Facebook Campaign 4.1 Comparison of the characteristics and benefits of Qualitative and Quantitative research methods 9 4.2 Why Facebook marketing department can still benefit from both research methods 9 4.3 Diagram of the Continuum of Research Techniques 10 5. AIDA at Facebook 5.1 How the AIDA model can still be utilised by Facebook to organise the Promotional Mix message into 4 phases 10 References Introduction The development of effective marketing strategies can be a challenging task, especially when referring to highly competitive industries. Social networking is a rather recent activity, compared to other market sectors. The services of firms operating in this industry could be effectively promoted using traditional marketing methods, which are appropriately customized for meeting current market trends. Moreover, qualitative and quantitative research techniques can be employed for identifying the changing customers’ preferences in regard to this sector’s activities and features. Facebook has become the key competitor in the specific industry. The effective use of marketing for promot ing the site’s features can be considered as the key advantage of Facebook compared to its rivals, in the context discussed below. 1. Consumer Buying Process for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. The 6 stages of the Consumer Buying Process can be described as follows: a) Problem recognition; at this phase, the needs of the customer in regard to a product/ service are identified; in terms of Facebook, the customer realizes that he needs to communicate with other people and share his experiences/ knowledge, b) Internal and External research; after identifying his needs, a customer proceeds to the research required

Marketing trend (Internet and online marketing)7 Assignment

Marketing trend (Internet and online marketing)7 - Assignment Example al conflict, risk taking ability, participation and authority, and individual factors like age, cultural and social background of the members of the buying team. The Internet has increased the speed and broadened connectivity among businesses, which are fundamental aspects of communication (Charlesworth, 2009). Most key companies now have a Web site. The Web sites give them an instant international presence. Internet marketing simplifies the search for the least price for products, making it quick and cheap. This also shortens the purchase process for businesses. Significant delays in decision making occur when companies restrict the flow of information. The increased speed of information exchange fostered by the Internet provides a solution to this problem (Charlesworth, 2009). This increases the probability of sourcing the right product at the correct time, price, and quality and be delivered punctually. On personal selling, Internet trading exchanges have made it easier to link sellers to buyers and facilitate the sale and distribution of products smaller orders. An example is the selling of online books and music CDs. Research has shown that selling music and books online costs between 9 to 15 percent lower than in conventional vendor stores (Clay, Krishan, & Wolff, 2001). In conclusion, internet marketing speeds up the process of sourcing for products and favorable prices by businesses. The personal seller can market his products from home or office without the use of billboards or employing marketing

Pyramids Essay Example | Topics and Well Written Essays - 750 words

Pyramids - Essay Example Egypt is one of the countries that witnessed civilization in the early period. The pyramid in Egypt demonstrated progress in science, mathematics, and technology in the past. At this period, human society was considered to have little or no progress. The construction of the pyramids is not well documented, but it is believed to have taken many years to complete (Morris 97). It is also believed that the Hebrews did the initial work. The largest of these pyramids, the great pyramid contains more than 2 million limestone blocks put together to form an iconic structure. The pyramid rises from a rectangular base and is the size of nearly eight football fields and slopes at an uniform angle of 51 degrees to meet at a peak more than 4500 feet above the base. The technology that assisted this construction remains a great mystery. The most marveling thing was the calculation and ability to construct a structure that weighed more than six tones (Allen 313). The precursors of the pyramids are believed to be the mastabas, flat-roofed structures carved from rock that were used as royal tombs. These tombs were developed to keep the embalmed bodies of kings and rulers of the empire (Allen 313). With time, the mastabas were improved with mud bricks and raised to become shrines for the communities. What followed was the replacement of the mud bricks with curved limestone layers, and a height of 204 feet was first achieved. Architect Imhotep, who was also priest and healer, is accredited with the idea and calculations involved in the construction (Watson 245). Pyramids are also said to have been built as tombs for the kings and pharaohs. The size of the pyramids depended on how the leaders were revered in the society. It is said that construction begun upon accent of leader in power and continued to be built in the reign of the leader. Therefore, the size of the pyramid depended on the number of years one stayed in

Aviation Research Paper Example | Topics and Well Written Essays - 4000 words

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The Effect of English Law Human Rights Act 1998 - Essay Example The courts in the UK are required to give effect to the provisions of the ECHR, which bestows new powers upon the UK judges. It also requires public authorities to comply with the provisions of the ECHR. In the area of employment law, the HRA focuses on unfair dismissal of employees. The present employment law is effective in protecting the interests of employees. However, in the wake of the HRA, employers would have to be more cautious in their dealings with their employees (Human Rights Act takes effect, 2000). The Human Rights Act 1998 introduces several provisions that relate to employment law. The Act prohibits the unfair dismissal of employees. For instance, Eurostar, reinstated two female employees, it had dismissed for wearing trousers, due to the enactment of the Human Rights Act. The dismissal of female employees, on grounds of inappropriate dress, is generally on the basis of a substantial reason. This clause has been removed by the new Act. However, it does not provide any novel and enforceable rights to employees (Hirst, 2000, 3). Some rights under the European Convention on Human Rights, such as the Article 3 rights that prohibit torture, or subjection to inhuman or degrading treatment, are absolute rights. Judges are required to maintain a balance between the rights and the responsibilities of individuals with regard to their commercial interests. Article 9 provides the right to hold religious beliefs. This is an absolute right; and individuals have the right to manifest their religious beliefs through worship, teaching, practice and observance. These activities can be conducted, either in private or in the public (Lammy). Although it is absolute in nature, it has to be limited to ensure the interests of public safety and to protect public order. The rights and freedoms of people belonging to other religions have to be respected. As

Supreme Court Justice Essay Example | Topics and Well Written Essays - 1500 words

Supreme Court Justice - Essay Example He joined his father's law practice before entering politics. John Marshall Harlan vigorously defended slavery and thought the government should not interfere, but at the same time, he believed that the Union must be preserved and even enlisted in the Union Army in 1861. His family background played a part in his racial attitudes. John Marshall Harlan was confirmed by the Senate in December, 1877, and was the 45th justice of the Supreme Court. 'John Marshall Harlan II' (May 20, 1899 - December 29, 1971) was an American jurist. He served as an Associate Justice of the Supreme Court from 1955 to 1971. He was the grandson of another Associate Justice, John Marshall Harlan, who served from 1877 to 1911. Harlan is often characterized as a member of the conservative wing of the Warren Court. He advocated a limited role for the judiciary, remarking that the Supreme Court should not be considered "a general haven for reform movements." In general, Harlan adhered more closely to precedent, and was more reluctant to overturn legislation, than many of his colleagues on the Court. He strongly disagreed with the doctrine of incorporation, which held that the guarantees of the federal Bill of Rights were applicable at the state level. At the same time, he advocated a broad interpretation of the Fourteenth Amendment's Due Process Clause, arguing that it protected a wide range of rights not expressly mentioned in the Constitution. Harlan is sometimes called the "great dissenter" of the Warren Court, and is often regarded as one of the most influential Supreme Court justices in the twentieth century.( Yarborough,1992) John Marshall Harlan II was born on May 20, 1899 in Chicago, Illinois. He was the son of John Maynard Harlan (a Chicago lawyer and politician) and Elizabeth Flagg. Harlan's family had, historically, been a politically active one. His father, George Harlan, served as Governor of Delaware during the seventeenth century; his great-grandfather, James Harlan, was a congressman during the 1830s; and his grandfather, John Marshall Harlan, was a Justice of the United States Supreme Court. In his younger years, Harlan attended The Latin School of Chicago. Harlan later attended two boarding high schools in Canada, Upper Canada College in Toronto, and Appleby College also near Toronto. Upon graduation from Appleby, Harlan returned to the U.S. and enrolled at Princeton University. There, he was a member of the Ivy Club, served as an editor of "The Daily Princetonian", (Yarborough ,1992) and was class president during his junior and senior years. After graduating from the university in 1920, he received a Rhodes Scholarship, which he used to attend Balliol College, Oxford.(Leitch,1978) He studied jurisprudence at Oxford for three years, returning from England in 1923. Upon his return to the United States, he began work with the law firm of Root, Clark, Buckner & Howland (now known as Dewey Ballantine), one of the leading law firms in the country, while studying law at New York Law School. He received his law degree in 1924 and earned admission to the bar in 1925. In 1928, he married Ethel Andrews, with whom he had one daughter, Eva Dillingham.(Ariens) Between 1925 and 1927, Harlan served as Assistant U.S. Attorney for the Southern District of

Miss Maddie Mae Essay Example for Free

Miss Maddie Mae Essay Goooooood morning Omaha! It is 6:30 am and the high today is 101 degrees. Thats right, it is going to be another hot one, make sure to make it down to Linoma Beach today, well be down there giving out some cool prizes and its your chance to winI roll over on my side to hit the snooze button and I wipe my forehead with a wet cloth to cool down. I lay in bed for just a few more minutes starring up at my ceiling as I notice an annoying tick coming from my fan, which by the way, is on so high it looks like it is going to plummet from my ceiling at any given moment. Whats today? Something important is supposed to happen today, I think to myself,SHOOT! Its Thursday, I yell out stridently and I quickly jump out of bed to my feet and sprint to the shower trying not to trip over practically 18 pairs of shoes and so much clothes it would last me the rest of the summer without having to wear the same wardrobe twice. What are you in such a big hurry for? my mom asks me as I cut her off, shut the door, and hop in the shower. Its Thursday, I yell back through the walls and over the noise of the shower. And.Ma, how could you forget? Maddies plane comes in at 8:00, Im supposed to pick her up!Well, you better get a move on then Lauren, Its 6:45!I finally get out of my house by about 7:00 and I anxiously drive to the airport, praying I wont be late. I havent seen Maddie since last summer when she moved to LA to live with her dad for a while. Maddie has been my best friend for the longest time, no one could even compare to our friendship. She is the most real person anyone would ever meet. Did I mention were exactly alike? We are crazy! Im hoping now shes home for good, Im not the same without her by my side 24/7, the worst part about it all is that she refuses to tell me whether shes staying or leaving until I pick her up. It is all very stressful, it really is! I arrive at the airport just barely making it and I wait for her by the security checkpoint because youre not allowed to go any further than that anymore without a ticket. Kieny! My girl,I had to look twice at where that familiar voice came from  because she looked so different. Last time I saw her she had a light caramel brown hair but now she had gone back to being that beautiful bleach blonde hair and blue-eyed girl I knew her to be with a golden bronze tan. Wow, it has been so long, I respond with a huge smile on my face shaking my head back and forth in unbelief. Too long, she replies as we hug jumping up and down with laughter and joy. Once we had our girl screaming fest, we went to this little cafà © back out in Millard so we could sit outside and grab a cup of coffee and some breakfast to catch up on lost time. So whats it like in LA, I can see youve got their style down thats for sure, you look like a Laguna Beach chick,Maddie leans back in her chair, slides her aviators off of her nose and on top of her head, places both elbows on the arms of the chair, and swings her right leg over the left. Its a dream come true, it really is. You would love it there, Kieny So, its my first day back, what big plans do you got for us girl?I didnt exactly have anything planned, I figured we would just go with it, but if I were to tell her that she would be disappointed. I replied, Well, its supposed to get pretty hot today so I think we should go to Linoma Beach, a bunch of people will be out there anyways,Sounds good. Guess what home girl? she questions me in a tone of dissatisfaction. Oh no come on now Maddie, is this where you tell me your not staying? I asked her with great hesitation. She paused for what seemed to take 2 hours, but in actuality it was just for a few seconds, Nope! Girl you better believe Im not going anywhere!I shoot out of my seat with excitement and practically spill coffee all over her white California style tube top and her high top shoes,Thats the way it should be, I laughed,And thats the way it will always be, she said back  giving me another hug.

This Issue Of Cosmetic Surgery

This Issue Of Cosmetic Surgery In recent years, the popularity of cosmetic surgery has escalated significantly. According to the American Society of Plastic Surgeons, in 2008, some 12 million cosmetic procedures, most of which were minimally invasive, were performed in the United States alone. As Dutta (2008) cited in Swami et al (2012, p. 55) claims, this situation is not only found in North America, but also for instance in Europe which has currently become the second-largest market for cosmetic surgery. Concerned with the maintenance or enhancement of physical appearance (Swami et al, 2012, p. 55), cosmetic surgery is an invasive physical practice, offering people an opportunity to modify their body (Lirola and Chovanec, 2002). Through discourse of cosmetic surgery, mainly influenced by the media, which as Lirola and Chovanec, (2002, p. 488) claim both constructs the need for such a practice as well as legitimizes it, more people are becoming increasingly willing to undergo such practice. Among these people and according to ASPS statistics (2009a, as cited in Swami et al, 2012, p.55) the vast majority of cosmetic surgery patients are young women. Boseley (2012) reports that 6 in 10 (63%) 16 to 24 year olds were ready to undergo cosmetic surgery to ensure feeling better about their appearance. It has become a habit that cosmetic surgery interventions are also being given from parents to their teenage daughters as birthday or graduation presents with breast implants being the most favourite (Gilman, 1999). This is because media and vicarious experiences are promoting unrealistic beauty ideals which are in turn influencing young peoples attitudes towards their own looks. Because of this, cosmetic surgery needs to be seen as an important social practice because it merges the attention given to the body by an individual person with the values and priorities of the consumer society (Lirola and Chovanec, 2002). 1.2 Personal Perspective This issue of cosmetic surgery has always fascinated me. Seeing middle aged and even older people paying good money to rejuvenate their looks, has become a common scenario. However, cosmetic surgery done by young people who are still in their prime, always fascinated me to a much larger extent. I was always curious to find out why these young people decide to opt for surgery. While growing up as a teenager and even to this day that I am now a teacher, youth worker and a mother, even I were and still am aware of things which I do not like in my appearance. However, it never occurred to me that I should go for cosmetic surgery or when it did, it was just a thought which quickly passed. This curiosity is what led me to conduct this study. When does one cross the line and decide to opt for the surgical fix? Both as a student of Youth and Community Studies and in my line of work, I meet a lot of young people who in my eyes are all beautiful in their own way. This is not however always in unison with their perception about their own self. Through this study I would like to find out what it is that really that makes young females to undergo cosmetic surgery. This study however will be more interested in the sociological motivations since it has a sociological approach. That is why this study is interested in the interaction between social actors. Is society influencing their way of thinking or are their perceptions and the decisions they take unaffected by the cultural hegemony? 1.3 Organization of the Study Apart from the introduction, this study comprises of four other chapters. The literature review (Chapter 2) presents a review of the literature related to the study of the body and cosmetic surgery. Starting from Descartes mind-body dualism and the difficulties it posited to sociology in studying issues related to the body, the literature then shifts to a more embodied sociology giving more importance to a lived body. Other issues tackled are how the body has come to be seen as our identity and also gender. Since this study focuses on young people, it then takes a look at what forms the body image of adolescents and how consumer culture influences the body. Finally it gives a very brief history of cosmetic surgery and how are young females being affected by it. Chapter 3 gives a detailed explanation of the methodology of the study. It explains how the participants were chosen and how the interviews were done. It also deals with how the data was analysed, ethical considerations taken and the limitations of the study. Chapter 4 presents the findings of the study and their interpretation in the light of the literature found in Chapter 2. Chapter 5 concludes the study by answering the research questions which the study was set to answer and also presents recommendations for future research. This chapter has given some brief background information of what will be presented in this study, while the chapter that follows will explore the literature that will help the interpretation of the data analysis. Chapter 2: Literature Review 2.1 Introducing the body. It was only recently that the body has become one of the main concerns within sociological theory. Before this time, the discipline of sociology looked at human beings as the social actors or the social agents whose character and behaviour depended on their social location, beliefs and values (Turner, 1984). The founding fathers of sociology viewed the body from different perspectives. Marx and Engels shared the belief that in order for society to exist, the continual reproduction of bodies was salient. They looked at bodies as both the means and the object of human labour. Durkheim believed in the dual nature of human beings which he referred to as homo duplex. He believed that the basic divisions of body and mind led to a true antagonism between our individuality and our spirituality, which according to him made it almost impossible to ever be at peace with ourselves as one cannot follow both natures, since one is rooted in morality and the other in the desires of the body. Weber w rote about the rationalization of bodies through time and space and the controlling of emotions. He believed that the more capitalism enters in the bureaucratic structures, the more dehumanising and disenchanted the modern individual feels, confined in its iron cage. Simmel wrote about the senses and human emotionality. He believed that the eye, out of all the senses, had a distinctively sociological function since the interaction of individuals is based upon eye contact between them (Williams and Bendelow, 1998). As Turner (1984) claims, it is evident that human beings both have bodies and are bodies, which fact makes human beings embodied, just as they are enselved (Turner, 1984, p.1). Recently a lot of studies have tried to address the corporeal existence of human beings. However, in spite of intriguing findings and better understanding of the subject, according to Crossley (2001) some persistent dilemmas remain. Drawing from previous philosophical theories about the body, it was not easy along the years for sociology to arrive to a decent solution to the philosophical ambiguity of the mind-body dualism. It was Rene Descartes (1596-1650) who living in the Enlightenment era was greatly influenced by scientists like Galileo and their contemporary scientific discoveries. It was a time when the physical sciences, as we know them today, were emerging and there was a strong belief that everything could be explained by the laws of mechanical causation. With this belief in mind, and always in search for the knowledgeable truth, Descartes started to doubt everything that he could not be sure of. He even doubted his very own senses, reminding himself that he had sometimes had vivid dreams (Crossley, 2001, p.9). However he came to the conclusion that the only thing that he could be sure of was that he was thinking and therefore that was proof enough of his existence. Cogito ergo sum meaning I think therefore I am is Descartes most famous statement which was the very beginning of the Cartesian dichotomy, i.e. the mind-body dualism. For Descartes, the person is the mind. He believed that the mind is clearly elevated over the body and that the body is a non-essential aspect of his true nature (Crossley, 2001).It is a common belief that in a time when everything was reduced to scientific explanations, Descartes, being the religious man he was, aimed to keep an element of the spiritual, giving importance to creativity and the soul through the prominence he put on the mind. Many were the scholars (Ryle, 1949; Merleau-Ponty, 1965) who critiqued the Cartesian dualism and exposed the dilemmas it posited to sociology. As Crossley (2001) clearly explains in his book The Social Body: Habit, identity and desire, the mind-brain identity theorists believed that there is no interaction between the body and the mind and the fact that both of them act together at the same time in a plethora of human beings everyday activities, led to the conviction that the mind and body are in fact one. Crossley (2001) argued that sociology could critique this theory for being too reductionist and for sticking to the Cartesian framework it sets out to critique. In The Concept of Mind, Gilbert Ryle (1949) depicts the Cartesian dichotomy as the myth of the ghost in the machine, the ghost referring to the ghostly nature of the mind which is not physical in nature, while the machine refers to the body that does not contain any human characteristics, also described as corpse or meat by Leder (1998). Ryle (1949) believed that Descartes committed a category error when he took the mind as distinct from the body. For Ryle, who was a firm believer that dualism was wrong, both body and mind must be reconceptualised if we really are to overcome dualism He sets the way to a non-dualistic sociology when he manages to exorcise Descartes ghost strongly and convincingly. He wanted to challenge the notion that the mind is superior to the body. For Ryle, the mind is not a separate thing. He believed that mental life is embodied. Crossley (2001) gives a detailed explanation of how language, emotions, consciousness and understanding are not as many think simply introspective. Ryles (1949, as cited in Crossley 2001, p.41) main concern was to show that such mental concepts are used by embodied agents in specific contexts of action. Merleau-Ponty (1992, as cited in Crossley, 2001), who like Ryle challenged the mind-body dualism, managed to take his work a step further. He believed that looking at behaviour was salient in dissolving this dichotomy. For him all behaviour always had a purpose and meaning in the social world. Through this he also brought up the issue of social agency. He delved into the nature of perception and posited that desire, emotion, cognition and perception are not, strictly speaking, separate parts of our behavioural life but rather integrated and mutually affecting aspects of a single and coherent structure (Crossley, 2001, p.89). Merleau-Ponty sees the body as more than an object yet less than a subject since it both looks for and reacts to meanings in diverse everyday situations. This is Merleau-Pontys sentient and sensible body, presented to us as a body which can touch yet can be touched, can see yet can be seen, can perceive yet can be perceived. As Crossley (1995) explains the key is to understand that the perceiver and the perceived are relational beings (ibid, p.46) like two sides of a coin, not separate from each other but changeable facets of one and the same being. Therefore to the question What am I? Am I a body or am I a mind? one can quote McGuire (1990, as cited in Williams Bendelow, 1998) when he posits that human beings are embodied agents who experience the material and social world in and through their mindful bodies (p.4). My body is not something additional to me, it is not something which I, as a disembodied spirit, reflect upon. It is who I am. (Crossley as cited in Martin, 2012). 2.2 Shifting from sociology of the body to embodied sociology. Williams Bendelow (2002) claim that sociology has shifted from seeing the body as disembodied to giving more importance to a lived body referring to ones own experiences of his/her own body, as him/herself. This gave rise to what is today called embodied sociology, a kind of approach which lets us reflect upon the interconnectedness of bodily, mental and social interaction. Crossley (2001) posits that the human body does not simply exist in itself, but also for itself. This is the main reason why social agents continuously inspect themselves in the mirror and worry about how they are portraying themselves to others. Through a reflexive process, individuals, being embodied beings, turn back onto themselves and work to effect the change they want to see. They turn to excessive exercise, dieting and sometimes go as far as having their bodies surgically transformed. This duality of being and having also applies to habit making us habitually self-reflexive. As embodied beings, it is not just us who have our bodies and habits. Our bodies and habits are also perceptible to others which mean that we are never in complete possession of ourselves (p. 141) because our selves depend on something beyond our control the collectively valued forms of representation. Crossley claims we only manage to have ourselves by learning to see ourselves from the outside through social interaction as other. Our embodied self depends on the way the body that I am and I have is positioned in the intersubjective order that results from the social significance of our corporeal appearance. This echoes Cooley (1902, as cited in Crossley, 2001) when he argues that individuals develop their sense of self from the image of our self which others reflect back to us in interaction (p. 143). Meads (1967, as cited in Crossley, 2001) concept of I and me where the I takes the role of the other as a means of turning back upon myself, to reflect upon myself as me (p. 147) is at the root of this concept. It is in this way that individuals develop their concept of self by acting out the role of the other. The I and the me are not in competition with each other for predominance but rather enjoy a temporal and reflexive self-relationship of an agent who chases her own shadow (p. 147). The split between I and me is between a sensuous and socialised bodily agent and the image which that agent is able to form of itself (p. 147). Meads main emphasis is about reflexivity and how the self (as I) becomes conscious of itself (as me). By adopting the role of the other, social agents are able to scrutinize themselves and this helps them to free themselves from self-blindness, which is caused when embodied agents look out upon the world from their very own place. In this way the views, values and perspectives of the generalised other directly influences what Bourdieu (1996) calls the individuals habitus, and the sedimented dispositions that result have a direct impact of her sense of self which unsurprisingly influences her behaviour. This reflexivity highlights why the human body, although specific, gendered and once regarded as fixed, cannot nowadays be as easily defined (Evans, 2002). As Foucault claims there is no natural body (McNay, 1992). Evans (2002) believes that the notion of the body is always accompanied with an already deeply socialized set of expectations. Bordo (2003) confirms this by stating that cultures grip on the body is a constant, intimate fact of everyday life (p.17) showing that our bodies, like anything else that is human, are heavily influenced by culture. Feminism, especially in the work of Judith Butler (1990, 1993) and Susan Bordo (1993) has also questioned the belief that bodies are biologically given and fixed, and argued that the human body is both culturally and historically specific. 2.3 The body as a form of identity Giddens (1991) argues that gone are the days when traditional stable identities were derived from ones position in the social structure. In this era of late modernity attempts to base identity on the body has become popular, and hence society is witnessing a reflexive concern with identity and the body. Shilling (1993) argued that with the individualisation of the body, the body has become an agent of symbolic value, in Bourdieus (1996) term a source of symbolic capital. Despite this, the work of Bourdieu makes us realise the importance class has for understanding embodiment. Bodies, for Bourdieu, mark class in three main ways through the individuals social location, the formation of their habitus and the development of their tastes (Gill et. al, 2005 p.5). This shows that the management of the body is pivotal to status acquirement and hence salient to identity. Skeggss (1997) work on young, British working class women clearly shows this by emphasizing the ways in which they used th e shape, styling and design of their bodies to challenge or even break away from class assumptions that declared them as inferior (ibid.). Featherstone (1991) argues that the body has become to be seen as a vehicle of self-expression, a view supported by consumerism. Efforts to create and retain a coherent and viable sense of self-identity are often called body projects. These are manifested through attention to the body, particularly the bodys surface (Featherstone 1991). This is because in contemporary times the surface of the body has become the main location where object relations are handled, not only in the individuals identity formation years but also throughout our whole life (Blum, 2003). 2.4 Gender Literature shows that females are more obsessed by these body projects, possibly because as Evans (2002) argues the female body, unlike the male, has always been regarded as unstable and malleable. Feminists claim that female bodies have significantly been more vulnerable to cultural manipulation of the body (Bordo, 2003).Women are generally seen as passive while men as active. In his analogy of men and women with animals and plants respectively, Hegel (1967, as cited in Bordo, 2003) ably represented the duality of male activity and female passivity. So powerful and deterministic was this that as Bordo (2003) writes, when Guttmacher analysed sperm under the microscope for the first time he refused to describe sperm as waiting for the ova and instead portrays them as cruising, as if they were looking to pick up girls. Despite this however, classical images in the Holy Bible depict the woman as a temptress (Eve, Salome, Delilah) as do the more contemporary secular versions in movies su ch as Fatal Attraction. In an era where sex sells, literature shows that the womens body has become sexualised, sometimes objectified and at others depicted as a manipulator. A homogenous, indefinable ideal of femininity constantly requires women to attend to the very finest detail in fashion. As Bordo (2003) continues to claim, female bodies have become docile bodies, bodies whose forces and energies are habituated to external regulation, subjection, transformation, improvement (p.166). Although male concern over appearance increased significantly during the late 1970s and 1980s, studies confirm that a huge gender gap still exists. Women seem to be much less appreciative of their bodies and show extreme negative assessments on their distorted bodily perception (Goleman, 1985). They also seem to judge themselves more severely when they realise that they are not conforming to the cultural ideals of beauty. This is becoming worse as time goes, since many females continue to be dissati sfied with their body image perception. It is interesting to note that in a study held in 1985, teenage girls were the group most dissatisfied with their appearance (Bordo, 2003). 2.5 Body Image in Adolescent Girls At the macro level, the sociocultural perspective highlights the importance of an appearance culture that honours and shapes cultural ideals of beauty (Vilhjalmsson et al., 2012). It is during adolescence that this culture, represented by the media, family and peers, manages to make adolescents internalise these normative beauty ideals (Jones, Vigfusdottir, Lee, 2004; Thelen Cormier 1995). As Blum (2003) explains, adolescents obtain their body image totally from the outside. The adolescent girl enters the world uncertain whether her face and body would be consented by those around her. There are many definitions of body image, a term coined by Paul Schilder in 1935 (Blum 2003). However it is generally understood as a mental image of ones body as it appears to others (Featherstone, 2010, p.194). He claims that body image also changes with time and space. Ferguson (1997a, 1997b) argues that there has been a shift from a closed body image in the nineteenth century to a more open and ambiguous sense of body image today (Featherstone, 2010). This ambiguity relates to another concept- the body schema, which is more related to the felt body. While body image is in simpler words the look one has for others, in which the visual appearance is essential, body schema goes deeper than this and involves the non-visual sense of the body. This draws attention to how our senses work together not just to help us perceive the world around us but also how we sense and interact with other bodies in everyday life situations. It goes beyond the mirror image, focusing mainly on body rheto ric which is central of charisma, a characteristic which most attracts peoples attention (ibid.). Despite this however, young females are increasingly becoming more concerned about their bodies and about how to achieve the ideal standards of beauty and bodily perfection. Armet (2008) states that this is leading to a body-image crisis in American adolescents, with increased numbers of young girls suffering from low self-esteem, obsessive exercising and disordered eating. Through the cultural emphasis put on judging women solely on how they look and how much they conform to standards of beauty and fashion, girls are becoming more self-critical of their own body. They try to dedicate all their energy to perfect their outside appearance. This is because for the young female her body is the primary expression of her individual identity (Armet, 2008, p.2) which she aims to improve by buying clothes and other things to further enhance her exterior surfaces. These issues form a discourse that stresses the importance of the body. The young female has learned to give priority to her bodys physical appearance since she has come to regard her body as her identity. This leads to implications in her adolescent behaviour where a quest for identity becomes a struggle with her body-image (ibid.). 2.6 Consumer Culture and Body Image As Featherstone (2010) posits, it is naturally understood that consumer culture is obsessed with the body. We are constantly being bombarded by media images of models, celebrities and other stars showing off their beautiful, perfect bodies. They are generally portrayed as happy and youthful, and enjoying luxurious surroundings. Critics have argued against this kind of narcissistic life, pointing out its superficiality and an abandonment of human values. This is because according to them the concern with body image is often dangerous as it creates a diversion from the importance of social justice and equality. Most of the images used in advertising, are technologically abused, to the extent that their level of beauty is often unattainable. These images do not simply represent what there is behind them but what one should aspire to be. These are the images that are making us compare who we are not and who we would like to be (Featherstone, (2010, p.197). These comparisons lead us to tr ansformation -presenting the before and after picture- which is today pivotal not just in consumer culture but is also one of the key tenets of Western modernity. Celebrities, media industries and sportspeople are replacing scientists, explorers and intellectuals proving the shift from the virtues of consistency and steadfastness to a charming and engaging appearance (Featherstone, 1982, 2007). The constant fascination with celebrity lifestyles made available through cable, satellite and the internet keep showing us how they maintain their good looks and bodily fitness while coping with their challenging lives. Even when they fall and have to deal with drugs, alcoholism or weight problems, they are seen as triumphant since fitness regimes, diets or gurus put them back on the road to self- improvement (Featherstone, 2010). This puts pressure on individuals especially females who thanks to the media imagery fall victims to feeling unhappy with their bodies, to start routines sometimes drastic, of self-improvement (Bordo, 2003). A new body image gives one a new improved self-image and a more exciting quality of life. Since even status and social acceptability has come to depend on looks it is indeed of no wonder that today taking extreme care for ones appearance becomes an obligation to self and portrays those who ignore this obligation as being flawed. As Featherstone (2010) remarks, clothing, cosmetics and adornment used to enhance ones look become not just a constructed appearance of what one wants others to see, but also reflexively they provide an outward image which seeks information in the returned glances of others, for the inner narrative of what one feels one should be (p. 198). This is mainly found in contemporary Western societies, where being a woman has often been referred to as a form of theatre (Sontag, 1978, as cited in Featherstone 2010)) where women are constantly watching themselves being looked at (Berger, 1973, as cited in Featherstone 2010). Nevertheless beauty has also become associated with moral goodness. The body, especially the face is seen as a reflection of the self, through which a persons inner character is manifested (Rivers, 1994; Twine, 2002, as cited in Featherstone, 2010). Kuhn (1990, as cited in Featherstone, 2010) explains however how cosmetics do not only make up the woman but also the image, capturing both the elegant appearance, but also the look which summons up the inner narrative (p. 198). This puts together a narrative, evidence of an embodied person. Charisma and stardom draws attention to presence, which is an additional aspect to body image. It is something which needs to be felt and works in a different way to beauty. It is an experience communicated between bodies which create affective resonances, and hence is trusted more than just an image. This is the affective body, which contrary to the body image, is a body without a specified image. Here we think about the feel good impression sensed via affect. The moving body presented on television, cinemas and video captures a body in process. Affect is communicated by non-verbals such as gestures, and facial and body movements. Here, the image has become a process where in contrast to the conventional sense of body image, is presented as an affective body which provides additional embodied information. Consumer culture is still, however, constantly asking consumers to scrutinize themselves for imperfections, and to measure up to ideal bodies presented in the media (Featherstone, 1982). This points towards the work of Giddens (1991) who wrote about a high degree of reflexivity in late modernity, since these actors are investing in body projects as a means to enhance their self-identity. This view was criticized for keeping with the mind-body dualism and for its overemphasis upon the rational choice of those who seek to control their bodies (Budgeon, 2003; Shilling and Mellor, 1996, as cited in Featherstone, 2010). But really and truly, is the choice rational, when we are constantly being bombarded by all these pressures to look good, almost convinced that this will lead us to a better life? The body has become to be seen as salient for a good life, the look good: feel good transformation which, thanks to consumer culture, is portrayed as available for purchase to one and all. It is common belief that body works will not just upgrade the body to reach societal constructs of beauty but are also pictured to open a full range of lifestyle opportunities. Body modifications have nowadays become the means to create a beautiful appearance and hence a beautiful self (Featherstone, 2010). 2.7 Cosmetic Surgery -a brief history According to Albin (2006) body modifications are defined as changes made to the body, either self-induced or by the hand of another, that result in permanent alterations visible to the unaided eye. These modifications, which include tattooing, piercing, and cosmetic surgery to name a few, all share a common motive that in the end the individuals find pleasure in bodily expression, decoration, and attractiveness that can ultimately be admired by others. Cosmetic surgery is certainly one of the most impressive techniques for body reconstruction. It is the kind of surgery where the surgeon cures the cosmetic defects and emotional pain resulting from lack of liking and acceptance of ones appearance (Blum, 2003). Cosmetic surgery falls under the umbrella of plastic surgery, however cosmetic surgery only deals with surgery that has to do with the aesthetic, referring to surgery done on a healthy body simply for the improvement of looks. Haiken (1997) reports two separate developments that account for the emergence of cosmetic surgery. The first development was when early cosmetic surgeons were considered charlatans or beauty doctors and were not taken seriously albeit certain techniques they developed are still in use today. The second development came with the First World War, when surgeons gained expertise while trying to treat disfiguring scars of soldiers for cosmetic purpose. From the late nineteenth century, cosmetic surgery was associated with actresses since their careers always depended on the longevity of their good looks and by 1923 it was set in the public imagination as a celebrity practice (Blum, 2003). Gradually, a technology that was primarily aimed at replacing malfunctioning parts has caused an ideology promoted by desires of transforming and correcting, challenging the very materiality of the body (Bordo, 2003). Sarwer et al.(2004, as cited in Swami et al, 2007) believe that a rise in media fascination, higher incomes and loss of stigma are but a few reasons why even the common people in postmodern times are opting for the surgical fix especially in countries like the Netherlands, where cosmetic surgery is offered free through publicly funded healthcare (Gimlin, 2007, as cited in Swami et al, 2007)). Studies show that rates of cosmetic surgery have risen significantly both in Western and non-Western countries during the past twenty years (AS APS Statistics, 2008; BAAPS Statistics, 2008; Jones, 2008, as cited in Gimlin, 2010). Recent studies show that young people between the ages of 16 and 35 are turning to cosmetic surgery more than ever. 2.8 Young females and cosmetic surgery Body-image scholars claim that it is much easier to succeed in the world if one is good-looking (Blum, 2003). Appearance culture imposes the thin hourglass shape as a female body ideal (Vilhjalmsson et al.,2012). Although many were the researchers who have indicated that this contemporary feminine ideal of thin attractiveness is unattainable for most women (Irving, 1990; Levine Smolak, 1998; Silverstein, Perdue, Peterson, Kelly, 1986; Wilcox Laird, 2000), it still triumphs despite its opposition. As Ferron (1997) claims body image lies at the heart of adolescence and hence young females enter the world longing for their looks to be approved by those a

The Impact of Occupational Segregation on Working Conditions

The Impact of Occupational Segregation on Working Conditions Zoe Stux â€Å"Critically evaluate the claim that occupational segregation in the British workforce leads to lower pay, lower status and increased insecurity among women employees† Occupational segregation finds it roots in the social behaviour of society, by definition this means a separation within job roles by gender. Feminist movements paved the way for women to have equal life styles and occupational choices for women in Britain. Legislation currently in place would lead to the assumption that inequality is not possible in today’s organisations given that there are anti discrimination and equal pay laws to protect the workforce without having to rely on the trade unions. Yet, when considering the effects of direct and indirect discrimination it becomes apparent how an organisation may apply a condition of employment to all employees which can be weighted to affect a large proportion of one gender over another if it is so designed. It is necessary here to demonstrate that current legislation allows some discrimination, for example, a disabled woman requiring a carer to help with personal duties is allowed to state only women can apply. Despite the ab ility to discriminate there is evidence to suggest that equalities within the genders are lessening and women are becoming more present in senior roles, the assumption is that the equality will pass from the top down the chain to affect the gender segregation on a larger scale lessening the increasing levels of discrimination over time. In contrast it could be the divide is not diminishing, and in fact current occupational segregation retains a level of inequality between the genders with regards pay, status and increasing insecurity. Cockburn recently (1991 p123) states â€Å"it will remain a fact of life that women are severely disadvantaged compared to men in their career opportunities†. This evaluation will assess the suggestions that women’s inferior place within the workforce leads to lower levels of pay for the same roles, lower status in general placed on their roles and the increasing insecurity of the roles performed by women whilst critically debating the various viewpoints to look at how the relationship between the employer and employee is introduced and subsequently managed. Whilst considering the view that women are disadvantaged through social constraints, biological constraints and personal choice allowing for the impact in Britain for future generations. As recently as 2004 it is suggested work status is far from equal with most management structures showing primary male domination. However, whilst many companies continue to operate within these male confines there have been an increasing number of women in management roles within recent years breaking the inequality traditions in status. However in line with feminist theories these areas are under represented within the professions and senior management. For those that achieve success on equal grounding it is often the case that women will be required to fit the male value system already established within the organisation, thus suggesting that women may achieve levels of perceived power but the opportunity to make decisions affecting the power will be biased towards the male institutionalised practices already in place. This can translate to a new mind set and change in belief system which for some this can be difficult to adapt to. For those that do not achieve a level of seniority occupations tend to be limited to clerical or secretarial roles and are primarily held as part time (Rose, E (2004) p557). Rose successfully illustrates for a small percentage of the workforce success is possible however for the masses lower status roles are the norm, assuming that these levels of employment are lower down the organisational chain the level of reward will be suitable to the roles therefore less than the male managers. However according to the equal opportunities commission (hereby referred to as EOC) in 2005 there was an average twenty percent difference between the genders in each employment section with regards wages earned on an average hourly rate. Although banking was a much higher rate at forty percent and not included in the average. It could be argued as Rose states above most female roles are primarily part time which would lead to less remuneration and increased insecurity. Although the same study shows dif ferentials between high profile roles which are assumed to be full time with the bias favouring males within these roles. Historically a biological viewpoint was used to control the workforce, and all collective bargaining would have been pursued by the trade unions led by men bargaining for men. Trade unions and workers alike were concerned with controlling wage levels and entry into trade ensuring the skills required by industry were sought after therefore controlling the flow of work and the financial demands that could be made, if women had been able to contribute to these tasks the reward level would have decreased as women were deemed cheap labour. Whilst this would be beneficial to employers who would decrease outgoings and protect profit margin it would be detrimental to the male workforce and unions, illustrating an impact of male trade unionist methods to drive towards male domination in the workplace. Biological theory was used to manipulate society to believe women were not capable of carrying out physical labour as men were; this served the purpose of providing a reason to prevent female pr esence in physical industry and at the same time set a cultural way of thinking. Biological theory argues that men are naturally stronger than women due to the way the body is constructed and this permits men to carry out certain tasks woman can not. Social acceptance of this granted the woman’s place was at home given the childbearing and nurturing ties to the female. In contrast biologically men’s behavior is seen as predatory and aggressive. However, there is the suggestion that roles are culturally determined as opposed to biologically, and the parental relationship cements social development. Children are manipulated by social norms at a young age to reinforce gender differences, for example a girl wears pink and a boy wears blue, a girl is given a doll or a tea set and a boy receives a car or a football. As the child gets older media influence will be introduced through adverts, popular television or movies to reinforce the socially acceptable roles for the genders (Oakley 2005). In support for this idea the functionality of the two genders is underpinned by analysis from several societies which concluded that there were no tasks with the exception of child birth that could be completed by only one of the two genders (Rose 2004). Biological attributes do not restrict women from roles; this was further supported through evidence observed during the Second World War where women were forced to take on men’s roles because of the shortage of people available. Based on this assumption it could be suggested that the divides seen in today’s workplace are intentional on the part of the female workforce who chose not to be equal and accept the pay differences secure in the knowledge that their income is secondary and whilst potentially insecure in the employment world it is not important to the family world and therefore of little consequence. Despite the Second World War the biological view would continue after the war had finished. This swift change in attitude back to the old social norm would prove to be difficult for some women to cope with. The myth that biologically women were incapable was squashed, however the value system that had created social structure before the war was still present with the men who returned therefore the social constraints were restored. However, the awareness of women being physically capable was a reality for society to develop and accept it was social and cultural beliefs that stopped women from working. There became an understanding that a reserve army of labour could be called on when required by policy makers and employers alike to achieve common goals, exploiting women into the workplace when it suited those in control. Male perception did not change and work was seen as a secondary focus to family, this created a vacuum where women were manipulated by others to conform to social rul es. It would appear modern society has not moved on that much, according to the equal opportunities commission in 2006, sixty seven percent of the female population of working age were in employment verses seventy eight percent of men under the same criteria, this would fit within social assumptions today where to a certain degree women remain primary family carers. Interestingly this research quantifies that forty three percent of women working were in part time employment whilst only eight percent of the men fulfilled part time roles, this would support the assumption that men remain the primary breadwinners in mass society. Purcell (2000) explains that from the 1980s changes have been seen within British society, until the 1980s women were active in the workplace until the birth of their first child, when they would remain inactive until school age or another child was born and the cycle would repeat. However by the end of the 1980s two thirds of mothers were active within the wo rkplace and approximately half of these returned to work within nine months utilising family and childcare options. Therefore gender changes and opinions within society have been demonstrated resulting in the counter argument for the gender nurturing social arguments demonstrated earlier. In contrast there is also the view that Britain’s economic climate has dictated these levels of work as increasingly families need to draw two wages in order to cover the high cost of living which is not relative to the rises seen in salaries. Supporting the view of exploitation further is the investigation of the reserve army of labour which proves to be beneficial to industries. The foundation of this idea is in Marxist explanations, suggesting that capitalism required a secondary outlay of potential recruits who could be relied on in times of both economic recession and boom to provide a flow of supply and demand in terms of workforce. This is essentially a flexible workforce with few rights and therefore the inability to make demands on the employer, whilst the employer has the right to reduce wages and increase the rate and extent of the worker exploitation at will. This is extreme and in today’s society would be tapered to meet legislation and social standards, although this does not necessarily mean the exploitation has ended, it has simply taken a different guise. In their book Women in Britain today (1986) Beechey and Whitelegg conclude that women would be less able to resist redundancy due to lack of trade union representation and their lower financial value within the workplace which makes them a high risk to increasing insecurity. However this study is dated and whilst in some areas trade union representation is valid this is not the case across mass private industry. Beechey and Whitelegg go on to suggest women are more likely to accept work at a lower rate than a male counterpart given they will not be aggressive and negotiate, and from a political viewpoint unemployed women are less likely to register unemployed as with primary incomes from their husbands they would not be eligible for benefits, thus supporting the claim that the segregation between the two genders within the workplace leads to insecurity for women. However in contrast to the insecurity being suggested this theory would imply when Britain went through a recession in the 20th Century the part time and flexible lower paid workforce would have been the first to suffer, yet this was not the case. The answer to this would be, for the same reason the reserve army of labour was considered a good idea, when in recession the primary function is to save long term financial plans, therefore making commercial sense to retain the cheaper labour on the workforce inadvertently providing incre ased security during times of recession and economic crisis. There is mass evidence to support the perception that management and trade unions perceive female workers to have a lower commitment to paid work. It is largely these ideals which populate within the labour markets of today, showing women to be secondary to their male counterparts, exploited at will, to control the labour markets and placed in insecure roles because they are not valued (Purcell 2000 p133).This is also supported by Homans (1987 cited in Rose 2004) where interview techniques were questioned when direct discrimination was uncovered and the reasons provided illustrated the view that women will project a lack of commitment to the role, either requiring time off to have a family or caring for an existing family. In contrast Rose (2004) establishes that although the majority of organizations have been traditionally dominated by men, there are a percentage of female senior managers pulling through to powerful positions and this appears to be increasing. In 1991 nine percent of the total women surveyed represented a small number of executive managers and directors. However in 1998 this increased to eighteen percent and four percent of these were director level. On the other hand in 2001 the number dropped to nine percent, although this figure did not include executive directors, therefore there is no like for like comparison making analysis difficult to draw conclusions from. It may be the changing social climates of the late 20th and early 21st Centuries have led to this change in female presence. With a change in social attitudes it is possible to see both genders have been suppressed with women missing the workplace opportunities and men increasingly missing family life. A movement in social acceptance can now see men remain at home while the woman goes out to work reversing the traditional roles. However whilst changes to social thinking are beginning there is the suggestion that the perception of women in power is a false one, despite the movements into senior roles the movements come from organisational restructure, changing job titles and removing levels of management to make opportunities less. Therefore the reality does not translate to total equality as power would be cascaded back up the chain towards the men. It would appear the opportunities for development and progression become stifled and the female workforce are only able to reach a particular point in the structure before they hit the ‘glass ceiling’ and their progression is halted. The lack of development in many cases appears to be attributed to women taking time off to have families, the assumption then is that by the time they return to work priorities have changed and long unsociable hours are a problem, leading to static working practices and fewer women successfully climbing the ladder. It appears industry is asking women to make a choice between motherhood and career but not working to aid the two in working side by side. Kirton and Greene (2001 p46) appear to agree, women have to make a choice, they place women at a disadvantage in the workplace due to less experience, lack of training and education compared to male counterparts. However they go on to suggest there are two counter points that can have a positive effect on a woman’s career; by working uninterrupted without family breaks it demonstrates commitment combined with the ability to project a long term ambition through working steadily and when required including late nights. Given that not all women will want to start a family these restrictions will not apply to all, however the statistics seem to indicate these are the minority of women or in exceptional cases women will have both and make sacrifices within the family to return to work with the aid of a non work support network of family and frie nds or childcare. Although the EOC statistics show a high percentage of female workers in part time employment it remains that over half the employed women surveyed were working in full time roles. Sly et al (1998) relate education and occupational qualifications as key to the success of women with the workplace. In 1997 eighty six percent of women qualified from A Level or above were economically active whereas fifty two percent of those with no formal qualifications were inactive. On the other hand both full and part time roles primarily fall within the clerical, secretarial, service and sales areas of the employment sphere as a total out of this collective group over sixty percent of the workforce were women. For the same exercise with the male workforce related to roles such as managers, administrators, craft, plant and machine operators, the statistics accounted for sixty percent of the male working population reinforcing the gender prejudice. Although there will always be a gender differential b etween traditional industries such as construction, manufacturing, education and public health despite drives to change these dynamics, it is worth noting the most recent study in 2006 states that women’s employment has increased seventy percent since 1975, yet in contrast fifty seven percent of women use either part time, flexible working time or home working in order to meet family commitments as well as complete the economic requirements of a day job supporting the theory that gender segregation leads to lower status and increased insecurity for women. Discrimination with the workplace would appear to be subtle and careful. By definition organizational segregation is the separation of the two genders within the workplace environment. However within this concept there are two styles to be considered. Horizontal segregation, where the workforce is primarily one specific gender, for example, within the construction industry men make up ninety percent of the entire workforce as detailed on the labour force survey for 2006 October to December, this can be attributed to the strong male social values within the industry. In comparison the same survey shows public admin, education and health is primarily a female sector role with women accounting for seventy percent of the total. However what are not evident are the levels employed by women and how the senior managers are gender split. Alternatively, there is also vertical segregation, where the opportunity for career progression is tapered to a particular gender. The implication with vertical segregation is that women would be affected given that it is women who are less likely to fulfil roles within management or senior executive posts. Liff ((1995) p476) suggests that the reason women fail to make the career progression which causes vertical segregation can be found in the division of labour within social confines. A manager is expected to work long hours and within this principle lays the issue, as British women whether working or not are still expected to carry out the same level of domestic duties for the family resulting in the inability to work late often which is suggested makes women unsuitable for progression to management and senior executive levels therefore reducing them to flexible part time roles with low pay and less security than management positions. Within the two types of segregation the workforce is split further, two sections primary and secondary, otherwise termed dual labour markets. The primary labour market is attributed to high pay, excellent working conditions, favourable promotional prospects and job security, secondary sector workers are disposable and easily replaced and transferring between the two markets is difficult either within the same or different organisations. Rose (2004), states that women are the primary of the two genders to appear in the secondary category, due to their low status in society and tendency to not belong to a trade union. However in contrast to the dual labour theory there are limitations not considered, workers within the textile industry where the job roles are similar whether primary or secondary still see a pay discrimination due to gender, the theory also fails to take into account the moving social scales of today’s society which sees many women in primary roles but in areas w here women see a high percentage of employment, for example, public health care and education. The 2006 EOC study for 2005 illustrates within the high paid jobs category, the gender gaps on four areas have a close to equal split however the other six areas show large discrepancies suggesting primarily male management. What is difficult to ascertain from the research on the areas of wide discrepancy gender split are the number of women who have chosen to work within limited roles with limited responsibilities due to family commitments verses the number of women forced into these roles because of the male constructed value system dictating they are inferior to the role of management. From the 1970s work ethics changed to reflect an increasingly flexible work pattern. Consumer society expected faster and quicker trends to be available to them resulting in the change of work ethic hence seen. The 1970’s saw a requirement for flexible low income workers to manage the production lines based on the changes from Fordism production. The reserve army of labour would become ideally suited for this and naturally this comprised of women. Loveridge and Mok (1996 cited in Mullins p165) confirm that women encompass an ‘out-group’ which makes the basis of an industrial reserve pool providing additional labour when required by society. However there is the suggestion that in the 1970s this was not a forced choice for women but one entered into willingly, although the family remained the primary concern there was also increasing financial pressures as social movements changed. Hakim (1998) supports this and suggests that there are three types of women who choose their preferences about home and work. There is a home centred attitude which prefers a home life to a work environment, a work centred view which for some are childless but have a strong commitment to their work and finally the adaptive who want a little of both but do not want to commit to a career. Hakim also suggested that with regards to a woman’s qualification there was a correlation between them marrying men with a higher qualification than their own thus leading to the assumption that they would rely on this as a primary income therefore resulting in family becoming the primary focus. This would indicate that it is not viable to apply the same theory to all women as there are differing personal choices within these statistics which can not be quantified. In contrast to Hakim, Crompton et al (1999) argue that it is the structure of the labour market which moulds the individuals career, suggesting men will turn to traditional male jobs whilst women will opt for traditional female roles reinforcing male roles as aggressive and physical whilst female roles are caring and nurturing, strengthening the structures that produce the gender differences which in turn make it difficult for those within the confines to pursue a career not stereotypically for their own gender. Thus, supporting the suggestion that women continue to be subjected to discrimination, which provides them with disadvantages within the employment relationship including, lower pay, lower status and power and greater insecurity. Employment relationships have undoubtly changed over recent years along with social belief systems and the relationship between the two is intensely fused. There is no denying that women have more freedom within the workplace in today’s society, although there are still constraints to this freedom it is progress none the less. However it would appear these freedoms come with painful choices to be made; in the cold light of day reality will push to suggest it is not possible to have it all. Women with children will require a degree of flexibility in order to enjoy their families, however this does not have to mean choosing lower status, part time, insecure employment at the expense of high profile full time management roles however the support needed from colleagues and family is greater than those who do chose to not work full time, although the balance is possible to obtain. It has taken nearly three decades to make the small improvements seen since the 1970s, if this is followed through to the natural conclusion those with the power now can influence others performing up the ranks within the labour market and as such in another thirty years there should be considerable improvements on where we are today. Attitudes and beliefs take time to change and as it would appear to be the social constraints of attitude that find us in a gender segregation of the workforce it stands to reason that these differences will lessen as attitudes change. There is always the risk that as we see poor political decisions made affecting social policy there will be a reversal of attitudes. However with the economy balancing precariously it is necessary in many cases for both men and women to work full time and aspire to be the best of their field and maximise their potential in order to provide for themselves and their families providing a stable economic background. With regards the claim that occupational segregation leads to lower pay there is some truth to this – what is difficult to assess is the level those are accepted by women and the level they are forced. It is not quantified how many women within the workforce challenged their wage to be equal to that of men. Although lower status compared to male counterparts is at present unfortunate as social policies change and those women there now cascade down to others there is the opportunity to improve these rates and become level within the management and decision making roles. Increased insecurity is difficult to define as by its nature it implies that the insecurity is becoming worse. However in order to understand this it is necessary to understand how the workforce feels about this. The assumption that women’s roles are secondary to that of their husbands would indicate there is no insecurity as his salary would form the main income. However this does not take into account w omen who are the sole breadwinner and in some cases have a family to bring up. Where it could be argued that the inequality in pay and status is in fact advantageous as should cut backs be necessary the lower incomes will survive over the higher levels which make a bigger financial impact on the profit and loss accounts. In general it would appear there remains discrimination and prejudice towards women in the labour market which manifests through lower salaries and status however progress has been made and will continue to be made in order to abolish these unjust differences. There is a requirement needed to understand the assumptions on gender differences by senior managers of today. When designing policy it is becoming ever more important to offer individualism and flexibility as opposed to static terms and conditions. By understanding the diversity within the workforce there will derive an understanding of how to motive the team and therefore produce exceptional results which of course is the aim of all good Chief Executives. 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