Public Service Announcement Assignment Example | Topics and Well Written Essays - 1000 words

Public Service Announcement - Assignment Example For breast cancer survivors, the PSA will be designed for them to cope with life after the treatment. 4. Define strategy. In order to meet the objective, the planning of the PSA will start by a market research which will take note of the appropriate medium, presentation, and layout that can efficiently attract the attention of the specific audience. The PSA will also be designed so that it will be understandable by everyone regardless of educational attainment, age, and background. The language will also be modified in order to take into account the difference on ethnicity and race in a single locality. 5. Define content. The program will be about the challenges faced by women who are currently undergoing and have undergone treatment. The PSA will contain input from medical practitioners specializing in the field as well as breast cancer survivors who have successfully overcome post-treatment changes. 6. Define appropriate medium. Recognizing the need to discuss lengthy topic with the interest of a relatively few audience, the PSA's best medium will be a CD-ROM which can be given to the husband of women undergoing treatment and survivors who had completed their therapy. In this way, the PSA becomes more targeted and can reach the intended audience. The format will be in the form of feature story news which includes audio and visual and facilitated by a host. 7. Create the concept. The PSA will be shown as a feature story which will start with the showing of the organizer's logo and its sponsors. The next scene will be an introduction given by the host. The next will be a series of interviews showing what to expect during treatment. The main speakers will be practitioners in the field of cancer treatments. The stories of patients who survive breast cancer will be shown next together with the struggle they have undergone. Lastly, the PSA will wrap-up with the host emphasizing main points and giving words of encouragement to the audience. PSA for children 1. Define the communication problem. This public service announcement is to give a general view of cancer, its causes, and how it can be prevented. 2. Define the target audience. The target audience will be children aged six to 13 years old. 3. Define objective. Since this PSA is targeted to a young audience, the general objective is to acquaint children of what breast cancer is, what causes it, and what they can do to prevent it. With this education about breast cancer at a young age, it is expected that children will exert effort in fighting and preventing its occurrence. 4. Define strategy. The knowledge that children are fond of cartoon characters, the content of the PSA will be delivered using their favorite cartoon friends. The PSA will also utilize language which can be easily understood and most appropriate for the audience. 5. Define content. The program will talk about the basics of breast cancer, what is it, its causes, and preventive methods. The presentation will be colorful and entertaining in order to catch the attention of children. As stated above,

Cat In The Rain Essay Example for Free

Cat In The Rain Essay From the literary analysis I wrote, I want my readers to be able to read and understand the special relationship of the husband and wife in Ernest Hemmingway’s â€Å"Cat in the Rain.† Some critics believed that the cat representing the American wife’s desire for a child. From the first time we read Hemingway’s short story, I immediately jumped to conclusions such as the couple did not really like each other or maybe they just had a barrier in the relationship. I discovered from other critics online and through other members of the class, that I was not the only one who thought so. It was not very difficult to write the second paragraph of this paper. Many parts of the story and pieces from the articles had lots to say about the American wife and her barrier from her husban d. The paragraph about George was more difficult for me because for most of the story, he remained in the room reading throughout the story. By writing an annotation and a literary analysis over the same Hemingway story helped me to see the differences between them and how to critically analyze literature. I did struggle with quoting and referencing the articles that I drew information from, but I felt like I did my best on the writing portion of the paper. I didn’t learn much quite as much in my Comp 1 class, but I have been able to take and learn a lot from this class. Literature and writing essays has never been my strong area, but I have been able to appreciate learning what we have so far!

Corporal Punishment in America Essay -- Spanking Child Abuse

Corporal Punishment in America The term corporal punishment means the intentional infliction of pain on the body for purposes of punishment and includes slapping, hitting with objects, pinching, shaking and forcing to stand for long periods of time (Epoch 1). Family researchers define corporal punishment as " the use of physical force aimed at causing children to experience pain but not injury, for the purposes of correction and control of youthful behavior" (Day 83). Spanking is one form of physical or corporal punishment (Epoch 1). The general acceptance, and sometimes support, of corporal punishment as a method of discipline is an aspect of the American culture (Barnett, Miller-Perrin, Perrin 61). Children are abused, in part, because they are unable to defend themselves against stronger and more powerful adults (Barnett, Miller-Perrin, Perrin 61). Researchers only recently have recognized that spanking is used primarily with young children and that the incidence and severity of spanking often diminishes by the time children are 8-10 years of age (Day 80). Studies of the incidence and intensity of spanking often provide evidence that most parents have spanked their children. About 90% of parents in the United States report having spanked their children (Day 80). In a research project done using the National Longitudinal Survey of Youth, researchers examined the antecedents of parents’ spanking behavior. This study represents an important step forward in understanding the profile of parents who spank their children. Even though the study had little theoretical orientation from which spanking could be predicted, it showed that younger mothers spank much more frequently than older mothers; that younger childre... ... violence of corporal punishment. In addition, corporal punishment can and often does become abuse when parents are especially angry or stressed (Barnett, Miller-Perrin, Perrin 292). Finally, we need to know more about the personal resources of parents that can lessen the incidence of spanking. It is found that spanking sharply decreases as the parent ages. Despite ideological motivations, parents can and should be trained to understand alternative strategies of discipline (Day 93). Works Cited Barnett, Ola, & Miller-Perrin, Cindy & Perrin, Robin., Family Violence Across the Lifespan. California: Sage, 1997 Day, Randal., "Predicting Spanking of Younger and Older Children by their Mothers and Fathers." Journal of Marriage and the Family 60 (February 1998): 79-94 National Coalition to Abolish Corporal Punishment and EPOCH_USA., 3 February 1999

Mexican War and the Austrian Succession War

The two nations that wrestled in the Mexican War were both ill prepared and ill-equipped to fight.  Ã‚   The United States, whose population largely did not expect a war with the Mexicans almost immediately following the independence struggle in Texas, naturally did not arm its soldiers.  Ã‚  Ã‚   Though Congress voted to declare war in an overwhelming majority, it did not readily act to enlarge the army or navy until after the declaration.  Ã‚   Indeed, there were less than 10,000 troops on any of the few expeditions launched by the government in Mexican territory. If the United States was not prepared for a struggle with the Mexicans, the latter was less than suited for the conflict.  Ã‚   At the time, Mexico was languishing under the on-again, off-again rule by the war hero and tyrant Santa Anna.  Ã‚   He had fought against the Texans, lost and was ejected by an angry mob, leaving only a general or another to stand in his place.   When the latter became unpopular, Santa Anna would return and rule Mexico anew.   Prior to the Mexican War, the dictator was again toppled by mutinous soldiers, a General Paredes, and his own capital, Mexico City.  Ã‚   When the Mexican government did declare war against the United States, several factions throughout the country â€Å"declared† themselves against the government.   In the midst of this, Santa Anna was called in again to take the reins. Thus it was that the Mexican War utilized a small number of troops, and its subsequent major engagements involved less than 5,000 troops at any one time.  Ã‚   The objectives of the Americans, at the outbreak of the War had been to force the annexation of California and resolve the border dispute between it and Mexico.  Ã‚   These were the initial goals, and it was only out of sheer paralysis in Mexican politics that the war was dragged on and led to the long American march to Mexico. This was not at all different from any of the wars fought among the major powers of the 17th and 18th century for dynastic succession, particularly the Austrian Succession.  Ã‚   In idea it was the challenge of the succession of Maria Theresa as Empress of Austria.   In practice, it was primarily the Prussian goal of seizing the Austrian province of Silesia.   Dynastic wars like this were limited to regions of conflict, and were soon ended once an army of one power had been decisively defeated, or had reached their objectives.  Ã‚   Oftentimes, allies would agree to a separate peace with their enemies, and the war would only be prosecuted to its totality if the sovereignty of one nation were endangered. At the outbreak of war the Mexicans had 20,000 men on the roles, and 24,000 officers.   Most were not even prepared to go to war, and were hundreds of miles away from the fighting. The subsequent American punitive expeditions in California were reminiscent of the engagements between Prussia and Austria during the Austrian Succession.   Much of the initial fighting in that war occurred in Silesia, and gradually spread, but was mostly limited to the southern German territories. The fighting in California was mostly between armies in the mere hundreds; the decisive battles of Rio San Gabriel, and La Mesa were fought off between Americans in the hundreds and native Californians with less than that number.  Ã‚   In the former, the Californian artillery failed them, and in the latter the Californians had mere cavalry lancers to the American rifles. The fighting, meanwhile, in Northeastern Mexico, and on the road to Mexico itself, was harder fought.  Ã‚   Zachary Taylor fought a hard-fought, stalemate in the city of Monterrey, where the able Mexican commander General Pedro de Ampudia held off 2,638 American troops to his 3,140, for two days with great losses.  Ã‚   Eventually the fighting degenerated to the city streets, and Taylor, rather than have to go through the effort of a protracted battle against the enemy, agreed to an armistice with the Mexicans.  Ã‚   The general soon broke this agreement, and resumed the march to Mexico. The rampant demoralization of Mexico made the American campaign easier, as the Mexican military command was disjointed, and divided.  Ã‚  Ã‚   Like Maria Theresa going off herself into the field of battle, Santa Anna, after being forced out of exile by his government, promptly took its reins, levied 16,000 troops by sheer will, and marched off to meet Taylor himself in Buenavista.  Ã‚   When General Taylor finally faced the Mexican army, in the Battle of Buena Vista, 4,000 of Santa Anna’s troops had died of hunger, disease and desertion. They were exhausted when they faced the enemy.  Ã‚   Nevertheless, through the discipline of the ranks, the Mexican forces had at one point outflanked and near to routing the enemy, but for the timely reprieve of American artillery that drove the Mexican chargers off.  Ã‚  Ã‚   Defeated, Santa Anna was forced to march humiliatingly all the way back to Mexico City. These were the only major battles in the war that involved armies of thousands, and they were concentrated on the cities and employed siege warfare.  Ã‚   The battles that were fought before that time were greatly smaller in scale as to the battles fought between the Austrians and the Prussians in Silesia, or the Austrians against the Prussian ally in Bavaria. Like the Austrian Succession War, however, these Mexican-American engagements involved sweeping cavalry attacks.  Ã‚   The necessity of battle would compare Santa Anna with the despairing Queen of Austria, but the tactics he wielded were reminiscent of the Prussian Frederick. California having been occupied by the Americans, and Santa Anna having been defeated, the Americans would have assumed the Mexicans would sue for peace.  Ã‚   Indeed, Mexico fragmented yet again upon news of the defeat.  Ã‚   However, like Maria Theresa before him, who faced the Prussians alone and with no European ally left both during and after the First Silesian War (which was part of the Succession War), Santa Anna and his government refused to make peace, forcing the sending of another American expedition this time to force peace upon the capital. This was the army of General Winfield Scott, opening the campaign by an ambitious amphibious assault on the city of Vera Cruz.  Ã‚   Following the city’s surrender after a violent trade-off of artillery fire, Scott marched off to Cerro Gordo, where Santa Anna with a force of 12,000 men prepared to ambush them.  Ã‚   A forward regiment of the American commander discovered the hidden location, and Scott moved away from the line of ambush and outflanked the enemy, killing 1000 to 3000. The dynastic, limited wars of Europe were prone to disunity in command.  Ã‚   France and Prussia had been united in an alliance against Austria, in the second phase of the war; when Prussian troops had been used to siphon off the Austrian invasion in France, the latter country’s army refused to aid their allies.  Ã‚   So, too, in the course of the American campaign leading to the capture of Mexico City, General Gabriel Valencia, who held numerical superiority over the Americans, was ordered to withdraw just as the Battle in Contreras was already set.   Santa Anna promptly left the general and his army to be sizably crushed by the Americans.  Ã‚   The subsequent battle of Chapultepec where a greatly outnumbered enemy force was abandoned by Santa Anna. Finally, the Treaty of Guadalupe Hidalgo ceded almost half of Mexico to the Americans.  Ã‚   Like Austria acceding to the Silesian loss, Mexico resigned to the loss of Texas.  Ã‚   Unlike the Austrian War, however, they also lost the California territory, as well as land that would comprise New Mexico.  Ã‚   It was a limited, set-piece campaign by the Americans, though it was not the first in the latter’s history.   The lack of discipline and unity of command of the armies of 17th and 18th century Europe haunted the Mexican army; Santa Anna acted more of a mercenary than a general. Had he prosecuted the war more competently, he would at least have forced better concessions from the Americans, for at the time of Buena Vista, most of California had already been lost.  Ã‚   The Mexican general could at least have fought battles that would have shaped the terms on the bargaining table.   As it was, brilliant though he might have been, Santa Anna lacked the fiber of integrity that Maria Theresa had. References Ritchie, D. A.   & Altoff A. & Wilson, Dr. R.  Ã‚   (1985).   Heritage of Freedom: History of the United States.   New York: MacMillan Publishing Company. Simpson, L.B.   (1966).   Many Mexicos.   Berkeley and Los Angeles: University of California Press. Durant, W. (1965).   The Age of Voltaire.   New York: Mahony & Roese. Mexican-American War. (n.d.) Retrieved April 9, 2008 from Wikipedia.   http://en.wikipedia.org/wiki/Mexican-American_War.      

Favorite Teacher Essay

Choosing a favorite teacher is fairly difficult when one puts into account all the types of teachers they have known, all of them are important. Teachers are the second most important people in our lives, right after our parents. Teachers are persuasive and have the power to build a child up from an immature student to become a responsible adult; or they can completely and utterly crush a students hopes and dreams. As an identical twin my mother has always pulled a few strings to have my sister and me in the same classes throughout elementary school. We were absolutely inseparable. Transitioning from elementary to middle school was a milestone for me. Every class I was placed in was different from my sister’s. I was friendless, and at times I felt hopeless scrambling to find friends; I was overwhelmed by the turmoil of the middle school system. At my locker I forgot a key ingredient, the combination; completely overloaded with homework, tests and loneliness, I sat at my locker and sobbed. It was there I crossed paths with one of the most important people I have ever known. The first time I met Ms. Reagan was when she gave the upcoming middle-schoolers a tour of the school the summer before my sixth grade year. She was short, thin and had an intelligent look. She seemed truly interested in me, given my mother had met her on vacation a few years back. Ms. Reagan assured my worried mother I would do perfectly fine in a new environment without my sister. However, when school began, so did my problems. Mr. Wolff was my sixth grade English teacher, as an advanced English student the first essay he assigned was rather demanding. Struck by writer’s block, I was only able to conquer five pages of the assigned six-page essay. Mr. Wolff asked for a word after class; obliging I listened to him rant about how he expected more out of me than five pages of redundancy. I left the classroom with a rigid, seemingly emotionless expression. I went to my only friend, my locker, and began to sob when I remembered I had forgotten my combination. Walking back from the teachers’ lounge, Ms. Reagan calmly asked me to explain my dilemma; she offered support and assured me I would do well, promising me I would make friends. I left school that day consoled and filled with a newborn hope that I would progress through the sixth grade successfully; after all it was just the third day of school. After a few weeks of attending middle school, I began to gain friends; they were not comparable to my twin, but they were accepting. I listened to what Ms. Reagan had mentioned to me and I was able to gain more and more friends I today refer to as my closest friends. With Ms. Reagan’s advice I was able to conquer my fears of having no friends, and I finally was able to master the dreaded locker combination. Ms. Reagan is the embodiment of a leader and sets an endless example of respect and commitment for her current students and students of years prior. She treats everyone with kindness and compassion and is always willing to give advice to anyone. Most importantly, she believes in herself as a teacher and, in turn, her students learn to believe in themselves. I have been able to acquire this knowledge of Ms. Reagan through various lunch visits when I was unable to find a table. We spoke of our families, futures, travels and opinions. Although it has been years since I sat in her classroom, Ms. Reagan continues to affect me in a very meaningful way. In the summer we often go to the same part of Newport during the same time; she often walks past my house, and even on the hottest of days, she will always stop at the end of my driveway just to chat. In return, when I get the chance, I like to stop by to visit her after school lets out just to catch up for a little bit and fill her in on the latest news in my life. However, although our conversations may be few and far between, they always make for memorable moments. As I continue to get older, I cannot help looking back and reminiscing about my days as an elementary student. I feel lucky for having such an unforgettable childhood and thankful for the people that were apart of it. Ms. Reagan has always been more than an educator to me, and I am so blessed to have her as a part of my life.

Diego Rivera Mecanizacin del essays

Diego Rivera Mecanizacin del essays This work contains a great amount of symbolism and and meaning, because it is a reflection of the feelings of the author and a cause he cannot put into words. The figures represented in this painting are that of a woman, sitting in the center ; 3 men standing on the right ; 3 other men on the left ; and a woman in the clouds. The figures are depicted in typical clothing, except for the woman enveloped in a cloud, whom is wearing none. The rich colors that are used for the dirt and the faces of the people give a feeling of warmth and trust. While the distant mountains and structures are depicted in cooler colors that create a sense of distance, yet also of an incoming horizon. The painting is rich in archaeological detail and painted in a sharply outlined, linear style. The woman that is in the center of the paining represents the goddess, Xilonen. Xilonen is the Nahuatl goddess of corn, she is carrying this in her arms in the painting and is surrounded by it. The bundles of corn she is holding are meant to be her gift to the indigenous land workers that are being abused by the clergy, government and military. The second woman in the painting, is in a cloud, she is flying over the three men on the left, and she is carrying a thunderbolt. This thunderbolt she is aiming at the criminal trinity. In this case the criminal trinity is the clergy, the military and the capitalists. They are the enemies of the Mexican towns, and so the woman represents justice, because she punishes those that hurt the people. She takes care of her own. Her fury is well represented in the dark red color of the cloud and the bright orange in the thunderbolt. The dark sky around her adds intensity and emphasizes on this part of the painting. The land workers are represented b y a small figure in the background. Also in the background there is the industrialization and machinery of the new era. Just as it is placed, the figures are meant t ...

A Bronx Tale Analysis essays

A Bronx Tale Analysis essays In the movie, the 1960s are portrayed with reality as the viewer is taken to East 187th Street in the Bronx, New York. The Fordham neighborhood shown is highly populated by citizens of Italian decent, and a strong cultural social bond exists in the streets. Children play stickball on corners as older members of the community hustle to earn money. From legitimate business (like the fruit vendors) to illicit workings (bookmaking), everyone is busy with some form of social advancement. On the corner stands the kingpin of the neighborhood. This person (Sonny) is the boss of a local mob type operation. This neighborhood is held in fear of Sonnys actions, and yet motivated by respect and admiration for the man. The social benefits are immediate and apparent from the bookmaking and gaming occurring at the corner bar, to the protection of the neighborhood from other groups. Members of the community come together to assemble at the bar, further connecting and strengthening the social bond of the Italian citizens. From the movie, much pride is taken in the heritage and the culture of the Italian people, and this is perpetuated by the success of the organized crime group in the area. Sonnys actions and presence are seen in retrospect to those hardworking citizens, who long for a piece of the wealth. Overall, organized crime taps into the communities need for social advancement as well as survival. To be a part of this organized crime group almost guarantees success in life; meaning money for the family, employment, social interaction, and protection. In the world of crime, there have been many different attempts to figure out what drives the criminal to commit acts against society. Many of these theories are supported by evidence based on actual events that have occurred. In the movie A Bronx Tale, many of these theories are evident based on the actions of the cast of the movie, portraying stre...

How Much Does It Cost to Hire a Book Publicist

How Much Does It Cost to Hire a Book Publicist How much does a book publicist cost? The short answer is fees vary mainly according to the services offered and the size of the firm you hire, but for the most part it is a commitment that will likely run you thousands, not hundreds, of dollars. If you were to hire one of the big New York-based firms, you would be talking six figures, and you would be getting a lot more than just a publicist – it would be a more holistic PR campaign that includes marketing, messaging, and more. Then there are specific book- and author-related firms that have offices in major urban areas that probably  will charge a significant project fee to start. Any services like event and media booking in tour cities, social media outreach, etc. are billed additionally. On a book- There are companies who offer individual a la carte options for campaigns for less than what it would cost to do a full campaign, including: = Sending your book out to a specific list of reviewers. = Sending a press release out to select radio, TV, print, and online producers/editors. = Radio tours with a guaranteed number of interviews scheduled. = Blog tours with a commitment on the number of reviews that will be posted. = Individual market campaigns, such as a firm that specializes in booking Los Angeles media and events. To minimize your costs, you may only ask for a mailing or a blog tour. Some of the businesses that handle these jobs are online-based and you may never actually speak to a person. This is how they keep their prices in the hundreds - If you hire a boutique public relations firm, you will likely either pay a project fee or a monthly retainer. It will depend on what you need and how much you want the company to do for you. The costs related to the kind of relationship with a client that includes individual attention, phone meetings, flexibility, and what I consider to be a long term, quality connection between the client and the firm will definitely run several thousands of dollars. The main considerations are: = What kinds of services do you need? = What kind of relationship do you want to have with the company you are working with? = How much work can you do on your own? What financial resources are reasonably at your disposal? = Can the company you want to work with negotiate with you to give you the best array of services at a price that is mutually agreeable? = Can you purchase specific services from the same company that will give you the best of both worlds: a more personalized campaign and lower costs? Public relations is an actual skill that takes a lot of time. Although it is sometimes very hard to measure results, rest assured the time and labor is being spent.   I think the most important quality your representative should have is a commitment to you and your work.   This person or company is going to help you gain exposure and will actually introduce your book to the world in interesting ways. So when you are looking for a publicist know that the old adage rings true– â€Å"you get what you pay for†Ã¢â‚¬â€œand if you are looking for someone who is going to work hard on your behalf, it isn’t going to be cheap.

Manufacturing processes Research Paper Example | Topics and Well Written Essays - 1250 words

Manufacturing processes - Research Paper Example The industrial applications of 3-D printing includes rapid prototyping or CAD, design visualization, architecture, geospatial, metal casting, and in entertainment, among others. The application of 3-D printing is objected to reduce the cost and lead time of developing new devices and parts’ prototypes, which was earlier done by subtractive methods in the tool room. The current technology used is typically expensive and slowly to achieve its mission. Moreover, the 3-D printing has brought about production of manufacturing products in some creative and innovative brands that are cheaply produced. ARC is where welding power supply is used to maintain and create an electric arc between the base material and an electrode in order to melt metals at welding platform. It is advantageous since it affords to control greater weld area than other welding processes. It also produces the highest quality weld than other methods, especially when performed by skilled operators. Arc is applied to nearly all materials, except zinc and its alloy. Its disadvantages are the limitation of carbon steels because of availability of more economical steel welding techniques. Such as gas metal. The quality of the welds in this process depends on the skills of the person, hence can be operated by any level-skilled operator. It is advantageous due to its use of efficient energy, easy automation, high production rates, and requires no filler materials. It is limited to only certain applications due to lower weld strength, as compared to other methods. It requires a highly specialized skilled operator. It is disadvantageous since it requires the continuous feed of wire to act as an electrode and inert gas in order to protect the weld from being contaminated. Fortunately, it has advantage of high production rate due to the increased welding speed since it has continuous electrodes. It also requires a highly skilled operator in order to automate the process. This

Open System Theory in Nursing Essay Example | Topics and Well Written Essays - 500 words

Open System Theory in Nursing - Essay Example Various associations exist between the environment and the systems outlined. After the patient acquires a MRSA infection, various departments have to make some amendments in the way they operate. Isolation of the patient profoundly affects the admissions, dietary, billing, and utilization review departments involved in the management of the patient. These departments have to alter the patients' records and management so as to comply with the new change of the environment i.e. MRSA infection (Johnson & Webber, 2010). In addition, there is the improvement in the overall services offered to the patient in terms of the hiring of a consultant and acquisition of equipment. Moreover, it is mandatory for the patient’s visitors and health care providers to wear protective clothing in the presence of the patient. From the case study, an increase in the severity of the environmental factors leads to a bolder response by the system and the subsystems. Strict measures are thus applied if t he condition of a patient deteriorates. From the case study, Mr. Michaels, Mrs. Courts, and other health service providers are justifiable in the way that they react to the situation of the MRSA patient. Their reasoning is aimed at restricting the transmission of the MRSA and improving the patient’s quality of life while remaining accountable. This is observed through measures of quarantine and the use of protective gear and sterilization in the presence of the patient to both visitors and health care providers.

Touch Screen Alarm Clock Marketing Plan Term Paper

Touch Screen Alarm Clock Marketing Plan - Term Paper Example l ensure that it successfully meets the requirements of every customer by charging reasonable price for the product range and provide features in the alarm clock accordingly. Since the business environment is becoming fierce and competitive, it has become vital for the companies to carry out a market research before launching the product in the market (Ranjhita, 2011). With the help of the research, it was found that the touch screen alarm clock has a huge potential for the new entrants and entry barriers are relatively low (Cako, 2005). The new entrants can be very challenging to deal as the competition via new entrants gets fiercer in the business market. In US, every top ranked brand is offering its products but there are some areas where people have limited access to these clocks. This limited access creates an opportunity for other organizations to market their products. The three areas identified by our company are Ohio, Florida and California; the geographic segmentation has been done to get a clear picture of the type of customers that the company will be targeting. From the analysis of the research findings, it is decided that the brand name will be â€Å"Express Alarm Clock† and it will comprise of two models on the basis of features. One model will be simple with fewer features and other will be with complicated features and it will consist of extremely high technical features. The two models are decided upon according to the needs and demands of the target market. The other aspects of the marketing plan are discussed below in detail. In order to cater the right target market, it is important that the target market is decided beforehand which will ensure that there will be certain number of consumers who would be willing to buy the product (Flink, 2011). The target market of this new touch screen Alarm Clock is as follows: Lifestyle: Depending on the life cycle stage; young children and adults who are fun-loving, adventurous and technologically savvy.

Comparative Corporate Governance Essay Example | Topics and Well Written Essays - 2500 words

Comparative Corporate Governance - Essay Example There are several causes that have been cited for the crisis, including the conflicts of interests of Board members and auditors. (Deakin and Konzelmann, 2003:583). But the most relevant one that has been offered is the inherent defects in the shareholder model that the Company had adopted. This model focuses on maximization of shareholder value to the exclusion of other strategic corporate interests. The other major corporate governance model – Rhineland Model, on the other hand, is known as the stakeholder model because it is less susceptible to the kind of financial crisis that afflicted Enron due to the financial manipulation that was taking place. This essay will examine the proposition that the Enron financial scandal might not have occurred if the Company had implemented the Rhineland model rather than the Anglo Saxon model. The Anglo Saxon system of corporate governance places its emphasis upon â€Å"free market operation†, where the ultimate objective of organizational function is the achievement of shareholder value.(Berghe and deRidder, 1999:40). The German system which is based on the Rhineland Model, is much more concerned with a â€Å"socially corrected market economy.†(Berghe and deRidder, 1999:40). This Model attributes a much wider role to the corporation than the maximization of shareholder value. Attention is also directed to other stakeholders in the corporation in terms of objectives, criteria for performance as well as the corporate governance structure and processes. The basic assumption of the Rhineland model is that both labor and capital are necessary and cooperation between the two is important. As a result, it is not only the interests of the shareholders that will be of paramount importance, but also those of employees, customers and suppliers (Vitols:337). When there is a conflict of interest, the interests of the enterprise will take precedence over the interests of shareholders. Hence, the major difference

Word for word hearing Essay Example | Topics and Well Written Essays - 2500 words

Word for word hearing - Essay Example t terminals for nearly a year until a partial agreement was reached in April, and in Iraq, we’ve only recently begun to see that country tap the potential of it proven oil reserves which is the source of 90% of its budget but now that Iraq’s second largest city, Mosel, fell this week to Al-Qaeda affiliated Islamic state of Iraq, _ ISIL and the increase deterioration of the security situation in that country, there’s no telling what the future has in store for its energy sector. But that just highlights the problem; most of those countries relay heavily on the sale of oil or gas as their main driver for their economies and anything upsets the delicate balance can be extremely detrimental to their economic outlook and has the potential upend the global energy market. Then of course we have the recent discovery of large oil, natural gas sorry off the coast of Israel. This has huge implications for our friend and democratically the Jewish state of Israel because seemingly overnight, Israel has gone from energy dependent on some unreliable partners to now to now commanding a large sum of natural gas that can transform its relations with its neighbors. The instability of Egypt over the last few years, coupled with large energy subsidy providers to Egyptians, has seen overconsumption in Egypt and has harmed its energy outlook. Both Israel and Jordan had been reliant on gas from Egypt but now that Israel has the potential to export large sums of gas that Jordan needs, this could be an opportunity for those nations to strengthen their ties. Israel’s potential could also transform its relationship with Egypt and other Middle Eastern countries as they look for regional solutions to the energy needs. Yet Israel’s natural gas boom hasn’t just affected its relationship in the middle east and north Africa region, it is also seen a promising and expanding relationship with Greece and Cyprus. The recent discovery of large hydrocarbons in the east Mediterranean has

If Posion Gas Can Go, Why not Nukes By James Carroll Essay

If Posion Gas Can Go, Why not Nukes By James Carroll - Essay Example Same patterns prevail today and it is just as difficult to ban the use of nuclear weapons as it was in the past. In the third paragraph, the author says that people hold different opinions on whether chemical weapons should be banned or not. However, the contradiction is only apparent. Actually, no one would keep from using chemical weapons in a war. In the past, the chemical weapon has proved very powerful. Therefore many countries acquired it and used it as required. However, because of the massive destruction to life and property as a result of its use, people have started to consider banning chemical weapon. In the fourth paragraph, the author expresses that there has been peace for a while since the peoples concern about aborting the use of chemical weapons, and no or very little use of chemical weapons has been made. After the World War I, the movement to ban chemical weapon resumed. The poison gas was outlawed by the Geneva Convention. That was similar to banning chemical weapon. However, in the World War II, most countries used chemical weapon once again. In the fifth paragraph, the author highlights how the use of nuclear weapon widened considerably after the World War II. Technologically advanced countries began to possess their own bombs. The mushroom cloud became a real nightmare. Consequently, no one used chemical weapon anymore, as all proceeded to make nuclear weapon and the situation worsened further. The author puts forward an excellent example to explain why it is nearly impossible to abandon nuclear weapon today, just like it was to relinquish chemical weapon in the past. He has presented a lot of facts and statistics to make the whole argument valid through reliable data. The author has maintained a moderate tone throughout the article. He narrates a story in which he tried to present the chemical weapon as an example. With the passage of time, people

Word for word hearing Essay Example | Topics and Well Written Essays - 2500 words

Word for word hearing - Essay Example t terminals for nearly a year until a partial agreement was reached in April, and in Iraq, we’ve only recently begun to see that country tap the potential of it proven oil reserves which is the source of 90% of its budget but now that Iraq’s second largest city, Mosel, fell this week to Al-Qaeda affiliated Islamic state of Iraq, _ ISIL and the increase deterioration of the security situation in that country, there’s no telling what the future has in store for its energy sector. But that just highlights the problem; most of those countries relay heavily on the sale of oil or gas as their main driver for their economies and anything upsets the delicate balance can be extremely detrimental to their economic outlook and has the potential upend the global energy market. Then of course we have the recent discovery of large oil, natural gas sorry off the coast of Israel. This has huge implications for our friend and democratically the Jewish state of Israel because seemingly overnight, Israel has gone from energy dependent on some unreliable partners to now to now commanding a large sum of natural gas that can transform its relations with its neighbors. The instability of Egypt over the last few years, coupled with large energy subsidy providers to Egyptians, has seen overconsumption in Egypt and has harmed its energy outlook. Both Israel and Jordan had been reliant on gas from Egypt but now that Israel has the potential to export large sums of gas that Jordan needs, this could be an opportunity for those nations to strengthen their ties. Israel’s potential could also transform its relationship with Egypt and other Middle Eastern countries as they look for regional solutions to the energy needs. Yet Israel’s natural gas boom hasn’t just affected its relationship in the middle east and north Africa region, it is also seen a promising and expanding relationship with Greece and Cyprus. The recent discovery of large hydrocarbons in the east Mediterranean has

Business environmental and public policy Essay Example | Topics and Well Written Essays - 1000 words

Business environmental and public policy - Essay Example The wrath of industry lobbyists and right wing media was sidelining the politicians of practical nature and who are capable of dealing with the situation as it demands. The narrow margin for Gore in 2000 election is due to his practical ideas on issues like Global Warming. The people who were not at all concerned about the environmental problems and the persons who pander people rather than addressing to their real future needs were in the power. This was the cause of negligence of public safety issues like Global Warming and drawing back in curbing it. As a result the curbing of Global Warming was remained as untouchable. Moreover the campaigners who were against the curbing of Global Warming were publicizing the fact that recently the ice layers in Antarctica did rise in their thickness. Though it was said to be true the warming will be done and the sea level will rise after the extra thick ice was melt. The people who are saying that fact are taking into consideration the details of Antarctica this year. There may be an opposite evidence for their argument if they take the records of thickness of ice for over 10 years of time at the same period of the year. The controversy is that some responsible scientists and politicians like Al Gore were in support of the argument that Global warming is true and the curbing will result in no considerable devastation of economy. But the only politician talking about the controversial issues and the correct measures to be taken was defeated and the right wing media a product of energy-industry lobbyists was making the right thinking politicians a mockery of them in the view of public. They fostered a careful campaign that the curbing of Global Warming will decrease the GDP and thus destroy the economy and so the Americans should not accept to it. But the reality conflicts with that argument. The economy will not be devastated as it was publicized by the media. The growth of GDP may be affected by just 0.2% in a span of 20 years but not as devastating as it was publicized by right wing media. Moreover, the Global Warming is at alarming level that after some time it may become irreversible. By now it was felt by a Science Magazine that the curbing of Global Warming is like eradicating the Small pox from the earth. By this comparison every body can understand that at the stage reached by Global Warming just by negligence due to the lobbying of industry circles against cubing it. One can wonder why the politicians or Industrialists were against the curbing of norms. The reason may be that the norms for curbing the Global Warming will make Industrialists cut their profits and discard some new technology on which they have spent more and there were no substantial returns yet. This may leave them scared as they have to resort to older methods by facing loss in adopted new technology. The Machinery now used might find necessity to be replaced. When this happens generally the heavy industry that makes machines will flourish and there is a chance of curbing the fall in GDP growth which was predicted by the protesters of curbing methods of Global Warming. But it makes some leading industrialists to spend on new machinery and infrastructure, which is difficult to them in their terms of profit. The

Essay on Effectiveness of Authors Presentation Essay Example for Free

Essay on Effectiveness of Authors Presentation Essay A history teacher wants to teach history. How would he/she do this? There are many different ways to present history to a wide variety of audience members. People understand and interpret information all on a different level because of the way an author would present it, whether it be through an article or picture. There are many formats as to which there could be information presented articles, videos, poems, and artwork. Three things that are essential to answering the question above: the genre of the information, knowing the audience, and containing the subject knowledge. The presentation must contain the above components to affect ones understanding of history in the most effective way. Despite all this, one must remember that no one format shows history from every perspective. Therefore, each person will understand history in a different manner, according to the format of the presentation. First and foremost, the information, also known as the subject knowledge, itself is a key concept to an authors presentation, and therefore, ones understanding of history. Without the correct subject knowledge, the presentation would be of no use since it would not be targeting the goal of understanding history. The author should also make sure the information is relevant to the topic, which in this case is history, or else the audience will lose interest and get bored with the presentation. The information should also be expressed throughout the entire presentation to make the most meaningful impact on the audience. One of the Common Core standards for critical thinking is to provide the most appropriate and relevant information/data and that the subject knowledge be interpreted comprehensively. If it’s a school requirement, shouldn’t it be performed during presentations as well? The presentation should also appeal to the authors audience for maximum effect and approval. The audience can be a certain target (such as senior citizens) or a generalization for all age groups. The author would need to keep in mind what he/she is trying to achieve and how he/she could attract the target audience. It is extremely important in this case, to have information relevant to that age group. For example, would a teacher talk about genocide in Sudan to first graders? Information is available through different mediums and in this case, it would be genres. All information is given through literary text, non-fiction text, videos, and artwork. Literary text, usually a poem or short story, allows the author to pursue a more emotional relationship with the audience. It would therefore, be able to affect the more emotional aspect of any event in history. One such example is the poem, The Fall of Fort Sumter. It described the Confederate point of view and the feelings they harbored against the North. The fleet turned slowly southward; we saw the last ship go, We had saved old Carolina from the insults of the foe, is a part of the stanza in the poem and expressed Confederate feelings towards the Union. Through this medium, the audience would be able to connect on a deeper level to the context. Non-fiction texts allow for a quick, brief summary all the way to a deep, well thought-out analysis on a historical event. These texts are usually the most informative and straight-forward in a presentation. They also are able to provide a more realistic tone to the writing. An example is â€Å"The Battle of Fort Sumter†. It had an analysis on the entire battle from a neutral point of view. Sometimes, authors will take sides and state their opinion on a particular subject. Videos provide visual and auditory aids for the audience, it combines the elements of non-fiction text and artwork at the same time. Videos can enhance the learning experience of those who like combined formats. One such example is the â€Å"Fort Sumter Animated Map† from the Civil War Trust Fund website. It showed an animated battle simulation of Fort Sumter and the Union garrison stationed there. Artwork enables visual learners to use their eyes to communicate the feeling stored inside paintings and other works of art. Akin to literary text, it connects more emotionally and allows the audience to visualize and imagine the scene or place in history. An example is the Currier and Ives painting of Fort Sumter. It showed exploding mortars and Confederate batteries firing upon the glorious Fort Sumter in the middle of the Charleston Harbor. The criteria for a presentation should include the correct subject knowledge, appropriate target audience, and different genres of the event in history. Each medium if presentation present and offers insight on different perspectives. For example, take the issue of the American dream. Some say its only a legacy of the past from the Founding Fathers era while others say that it is stronger than ever. If one were only to read an informational text full of opinion that the American dream is gone, one could only see from one perspective or point of view. He/she would only understand one side of the issue. If however, he/she read another informational article supporting the American dream, then one could see both verdicts on an issue and understand them. To answer the essay question, everyone can have a different perspective on the same issue, depending on the genres in an authors presentation.

Body Image Research Paper

Body Image Research Paper Chris Browns Body Image has been a struggle women have been faced with for decades. Recently the fad has changed. Women have been drilled with media and the states of mind that only size zero women are beautiful. With the constant reminder of the skinny fad by models, actresses and other women famous in media women are reinforced of the worlds narrow view of beauty. This desire to be thin has driven many women to do drastic things to their body. There are many shocking statistics showing the amount of women in the world have done something negative to their bodies because they were not happy with them. Body Image has played a huge role in womens lives and has changed through out time, causing women to have low self-esteem, which in some cases develops into eating and health disorders. Through out time societys definition of beauty has changed drastically. In the early 1900s women were praised for having voluptuous bodies; wide hips and large breasts were considered sexy. In 2008 that changed radically adult women were weighing between 90 and 110 pounds; a very unhealthy weight for a full-grown woman. What the worldviews as a beautiful woman is absolutely no body figure, basically the skin and bones look. This thin obsession began as early as the 1800s. In 1840 Doctor Sylvester Graham announced that a diet was the keys of health(Wolchover 2012). Once women started realizing that others were starting to lose weight because of this fad every one else wanted to get in on it. Within the years of 1890 and 1920 womens average body weight went from a voluptuous weight to where fat is pronounced gross by American society. Women have been faced with this issue only in recent years and the struggle to be at peace with their own body has become worse and worse. In previous ag es women did not obsess about every calorie they eat and how much time they spend at the gym. The only mindset they had was to make their family and husbands happy. It all started when dressmakers and seamstresses starting making the average dress size a lot smaller. Women who did not fit into these smaller sizes started to find themselves at less worth and began obsessing over their weight and waistline (Wolchover, 2012). Another factor in the change of womens body figure had to do with the industrial revolution. When dress sizes started becoming standard sizes women became more aware of their size. Starting during the time of the revolution dresses started coming in specific sizes: Small, Medium and Large opposed to dresses coming in number sizes according to the height and width of a womans body. Also America was urbanizing around that time. That meant second-class women had more access to different varieties of food. Slowly this caused the average American to become overweight. In the early 1920s the calorie was discovered. Along with that came the act of counting them as well as fats, proteins, vitamins and minerals. Soon after this discovery American started doing anything they could to start lose weight and burn calories. Soon after America discovered the act of dieting the weight scale was invented to put the final touches on Americans realizing their body mass. Due to this, in the late 1920s, dieting and counting calories became a daily routine in the lives of Americans (Wolchover, 2012). Another contributing factor to the change in beauty was the famous Twiggy. In her times the requirements in becoming a model were not as ridiculous and degrading as they are now. Twiggy was the ideal British model. She was thin, with gorgeous round eyes, long eyelashes, and most importantly her thin body figure. Twiggy is often the blame of the favoring in extremely thin model and appearances. Due to her naturally tiny frame and her great success as a model models in following generations often admire her. Her body figure set the standards for models to be in order to be successful. Even women who are not models are thriving to have a body like Twiggy. She was definitely an icon and narrowed the worlds view of beauty (Examiner.com). Body Image and self-esteem issues are most common among teenage girls but it has occurred in all ages. The reason teenage girls are the biggest target for these issues is because they are the ones who get most caught up in modern media. Among many teenagers the desire to be model thin has driven them to go to extreme measures to obtain that image. Studies have shown that recent T.V. shows have focused on body figure and have been changing the self-esteem of girls as young as 5 (Hueback, 2006). Girls of this new generation are bombarded with images in media of celebrities and models that have this ridiculously thin figure, they feel they need to be the same to be beautiful and have the Hollywood Shape. Teens now feel like they have to live up to the American standards of what they should look like. Young girls look to these anorexic models and celebrities as role models because they appear to be happy with themselves and girls feel like they need to have the paper-thin look to be happ y as well. Mothers also play a huge part in girls body image hundred percent of girls look to their mom as their role model and too often moms obsess over their weight so their daughters follow in their footsteps. Girls who grow up with brothers and dads who have a preference for thinner women are also victims of this issue. There is an overwhelming percentage of young girls who wear body hugging, midriff baring clothes that are envied by the girls who cant ant those girls are the ones who view themselves as ugly. The ones who wear the tight clothes are the ones who are viewed by the biased society as beautiful. A research in 2010 showed that 59% of girls are unhappy with their bodies. The average size that is desired by the 59% of Americans is 13-19% below healthy weight (Wolf, 2012). Media exposure has made the average young woman put appearance and physical appearance at the center of their mindset. It has made young women have a limited constrain on femininity. In the American m ind thinness is now not only about physical appearance but success, self-control and higher socioeconomic status. Women acquire success through having the body they want because it requires work in the gym and eating right to acquire it. It symbolizes self-control because certain foods that are not healthy and being lazy and skipping the day at the gym is tempting but it shows that they can make it through those temptations to obtain the body the desire. Even young girls are obsessing over every calorie intake they consume and this issue is starting in girls as young as nine. That is one motivation for a good body weight. Low self-esteem among teenage girls has led to early sexual activity, substance abuse, and eating disorders and in some extreme cases suicide. 64% of all teens in America are unhappy with their physical appearance and weight. The average height and weight for an American woman is 54 and 140 pounds and the height and weight for an average model is 511 and 117 pounds . Self-Esteem is how much a person likes them selves and how they recognize and appreciate their individual character, qualities, skills, and accomplishments. Like body image, self-esteem is also base on how other people look at someone as a person. Good self-esteem helps keep a positive outlook on life and appreciate the person they are. Women who are thin are often associated with strong, beautiful, independent, hard-working women and on the other hand women who are not are often associated with lazy, sloppy, weak women. More then usual thats not the case. Some women are too busy to go to they gym everyday. Single moms for example are busy taking care of their kids and keeping them on track to worry about their own weight. In other cases women are content with their own body and dont worry or care about what other people think and that is a perfect example of a strong woman. Often body image is how others think of them as a person not only physically. When girls develop low self-esteem because of their weight and physical appearance, often these occurrences lead to eating and health disorders. This issue can also lead to other problems now common amongst teens, such as pressure into having early sexual activity. One out of every college student will develop an eating disorder before they graduate (Wolf, 2012). In this desperate attempt to be skinny women often drive themselves to depression and helplessness. The thought of dieting and exercising religiously has become a daily part of a womans life. A woman discontent with her body is the lead cause of women developing eating disorders. The main factor of eating disorders sparks from low self-esteem. Which also leads to substance abuse among teens. The factors that lead to teen substance abuse are teens thinking they are not cool enough because they are not as skinny as the popular girls so they think if they drink and abuse drugs they will be able to fit in with the others. Studie s have shown that most of the girls that are diagnosed with eating or health disorders and low self-esteem are the ones who are exposed to media and the images of models and celebrities than opposed to ones who are not. This occurs within teens before college level (Wolchover, 2012). Americans on average spend more then 40 billion dollars a year on dieting and exercise products. In an average lifetime 50,000 people will die because of eating or health disorders based on body images (Wolf, 2012). Many young girls are judged and even bullied about their weight if they dont love up to certain standards. This judgment has lead to serious eating disorders among teens in America now. In some extreme cases it once of the main causes of suicide in American teens. Too often girls are obsessing over the fact to be at peace with their body and young girls even starting at the age of nine are going crazy over losing weight. Girls need to know that no matter what shape or size or color of their skin it does not matter because every single one of them is beautiful. In the bible Ecclesiastes 3:11 God says He has created everything beautiful in its way. No ones word can go against the word of God. Everyone who feels insecure needs to read that verse and realize no matter what anyone says it should not have any affect on them because GOD has made nothing that isnt beautiful and that is literally all that matters. Anyone who is putting up with bullies, anything they say should go in one ear a nd out the other. In recent years it is more common among humans to give criticism in a negative way towards other people. It has become a normal part of American life. Even among friends put-downs are normal conversation but sometimes it goes too far and the person on the other end takes it heart. Some become more offended then intended. For example when a group of girls are friends and one of the girls are bigger then the others in the group that one was insecure. Her insecurity would lead to self-harm in some cases that would cause them to go to extremes to feel like they fit in with their friends. This case has occurred more then it used to (JournalOfHealthPsychology). Another insecurity that body image creates is depression. When girls are unhappy with what they see in the mirror it causes them to beat themselves up. Depressive symtomatology is one of the major affects caused by eating disorders. Girls torture themselves mentally by hating what they see in the mirror and hating themselves for what they see. Even a girl who is a size two will think she looks like a size eight and then wants to lose weight. People who work for big modeling agencies and works of that nature have stated Being a size two is the new size eight (Wolf, 2012). Food restriction has been associated with vulnerability (JournalOfHealthPsychology). Too often girls are often too harsh on themselves. They spend so much time judging themselves then actually going out and trying to change that. So many teenage girls are embarrassed or insecure about their bodies. Too often then not they are the ones beating them selves up for being a size 8 rather then being a size 2. Some of the time teenage girls are their own worst enemy. They put thoughts in their heads that they are not worth anything because their not model thin. Another contributing factor to the body image crisis among American women is caused by the fashion industry (Anthony 2012). Each year during Fashion Week designers exhibit their designs through out a series of fashion shows. Each year the upcoming trends are displayed on skinner models then the years before. The usual waistline for the average American woman used to be a healthy fourteen now it shrunk dramatically to a size four. The ideal body image is presented to girls at a very young age. It can tart by what they choose to watch on television and how the girls look that act in them. Another obsession girls are faced with is always looking perfect. They see models in magazines whose facial features are perfect and they want to look like them. Models that have their faces airbrushed and made to look perfect. A lot of models that appear in magazines and advertisement have their faces and morphed to look a specific way that the director wants them to look. A model for Ralph Lauren was a size four and because of her weight problem and was fired. There is a positive way for women to lose weight. Women think by starving them selves they will reach the weight they want. It is a fact that eating healthy is better for you then not eating anything at all. Eating a donut for breakfast is healthier then not eating anything at all. Eating breakfast is the most important meal because it gets your metabolism going for their day. The most effective way to lose weight is to eat foods that are healthy for you and exercise daily. Women dont always realize that there is a positive way to get rid of un wanted body fat. There are also treatments that speed up the process of losing weight. Women need to realize that starving themselves is not the only way to lose weight and there are other options to get rid of un-wanted body fat (Anthony, 2012). Body image has been womens struggle through out all of history. Most recently the struggle has been more outrageous. Women have been drilled with image of the media that the only way to feel beautiful is too be extremely and unhealthily skinny. The media has put the images in the average womans head by actresses, models, and other celebrities that have the extremely skinny look and appear perfect and happy. The obsession to be skinny has driven women to many drastic things to their bodies. Women have gone to extreme measures to obtain this thin appearance. Only they think beauty is only the Medias narrow opinion of it. Body image has played a huge role in the lives of women through out the years and with time, has changes, also causing women to have low self esteem issues and in some cases obtaining eating and health issues (Anthony 2012). Body image is how girls see themselves and their self worth. Poor body image can lead to an unhealthy life style. Girls even at the young age of five can start facing insecurities about their body. The standards of how society views women as beautiful have changed through out the years. These problems often evolve from people picking on them and being blasted by the media that only woman who are a size two are considered beautiful. These issues cause depression and eating disorders among women and some extreme cases the criticism and self-hatred lead to suicide. The media is mostly to blame for these problems and what they say and portray beauty as. Body image has changed and played a role in womens lives through out history, which has cause women to have low self-esteem, and in some cases leads to eating and health disorders.

Silencing the Left in Modern America Essay -- Essays Papers

Silencing the Left in Modern America â€Å"Just so you know, we’re ashamed the President of the United States is from Texas.† -- Natalie Maines on tour in England The crowd erupted in cheers. Natalie Maines of the Dixie Chicks band had just excited two thousand fans in a small London club with her anti-Bush statement, only one week before American forces entered Iraq. The Dixie Chicks finished their concert riding the high of their audience’s support. Little did they know the trouble these fifteen words would cause. When Maines and the other Dixie Chicks, Martie Maguire and Emily Robison, returned to their hotel in London later that week, their manager received a call informing them that the Associated Press found out what they had said. Their manager consoled them, â€Å"†¦don’t worry. It’s going to blow over in three days.† But it didn’t. Unwittingly, the Dixie Chicks found themselves in a maelstrom of angry political and social debate. Their country music fan base, predominantly conservative Americans, felt alienated by their statement. Opposition came in many forms: on the Internet, on the radio waves, on television, from individuals, and from corporations. The size and nature of the hostility to the Dixie Chicks and other celebrities is unprecedented. The boycotts, censorship, and threats all point to an alarming new trend arising from the latest war in Iraq. During the 1950s, Americans held a deep-seated fear that all that they had fought for in World War II – namely, the freedom of the world from fascists – was being lost to the worldwide communist revolution. As a result, the House Un-American Activities Committee (HUAC) was reestablished to monitor the behavior of radicals dangerous to the nation. Mostly us... ...john_lennon.html>. 15 November 2004. Kot, Greg. â€Å"Musicians’ protests of Iraq War create conflicts within industry.† Columbia Daily Tribune 30 March 2003 . Krugman, Paul. â€Å"Dixie Chicks and Clear Channel Communications†. New York Times. 26 March 2003. Lee, Zach. â€Å"Sticks and stones vs. opinions.† The Daily Cougar. Volume 68, Issue 124. 2 April 2003. Maguire, Martie, Natalie Maines, and Emily Robison. Interview with Diane Sawyer. Primetime Thursday. ABC. New York. 24 April 2003. â€Å"The Dixie Chicks Come Clean.† Entertainment. May 2003. â€Å"What Music Stars Are Saying About The War In Iraq.† Radio One Global . 26 November 2004. Wiener, John. Gimme Some Truth: The John Lennon F.B.I. Files. The University of California Press, Berkeley: 1999.

Level 3 Childcare Education Essay

Describe the initiatives which influence the provision of challenging environments for children (5 marks) There are different types of international, national and local initiatives which influence the provision of challenging environments for children. An example of an initiative is the Forest Schools. ‘A Forest School is an innovative educational approach to outdoor play and learning’ http://www. forestschools. om/what-happens-at-a-forest-school/ Forest schools can influence the provision of a challenging environment, as the teachers can take the children in small groups every week to the local woods to have a better understanding of the outdoor environment and it’s linked to the curriculum. By doing this it enables children to be able to be in a safe environment when exploring and having adventures so they can see what things they can do when they go into the woods next time. It can also help children with problems such as language problems as this allows them to speak about the experience they are having which can then be taken to the classroom and then it could be turned into a story to help the child. When going into the woods it helps to cater the behaviour for the problem children and it also teaches children when they can and can’t mess around. It also focuses on the fundamental aspect of the Forest School innovation educational approach. The Forest School provides ways for meeting learning objectives while developing practical life skills and encouraging child-initiated learning, which is observed and assessed. Lots of young children prefer to be outside than in the classroom environment because they can find it more exciting and they might pay more attention. Word Count- 240

Personnel Management vs Human Resource Management

Personnel Management vs. Human Resource Management Word count 2500| January 30 2012 | HNBS 121 HRM Mr. Nick Pronger Diana Carvalho 09607 | | Self evaluation Prior to starting my assignment, I have researched and assessed various organisations to develop my case study and my choice was based on the proximity to one organisation I currently volunteer. Gathering information from the charity I volunteer was rather easy having access to the date I found it easy to select which information to collect and apply into my assignment.However, I had also provided information based on my personal experience. Through my assignment, I have used varied material sources such as, the lecture handouts, text books, the internet, articles, journals and personal experience. However, the lecture handouts were the most effective and straight forward as I was able to follow the template and apply it into my assignment by giving examples, where as text books had broader information, where I was able to get fu ll extended information but had to do more reading that I would like to in order to gather one aspect of a concept.In addition, my internet research reservations was the accuracy, validity as well as how updated it was, therefore, I looked for definitions rather than theories online, due to the language barrier and English not being my mother tongue, I was required to use dictionaries very often to define certain terms, I was unable to understand otherwise and could undermine further the assignment content and would ultimately lead me to the wrong direction and deliver wrong information.My time management was poor, which I intend to improve on my next assignments in other to give myself the spare time necessary researching, gather relevant information and receiving lecturers’ feedback before submitting my assignments. IntroductionOver the past twenty two years, since the world moved from personnel management, traditionally defined as â€Å"the task of ensuring the optimum us e of human resources to the mutual benefit of the enterprise, each person and the community at large† Armstrong (1997), to embrace human resource management, defined as â€Å"a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it† Armstrong (1997), which functions are primarily concerned with putting â€Å"people first† and at the same time securing management objectives by maximising the ROI (Return on Investment). The manager in HRM is recognised as a holder of an organisation, which achieves organisational objectives through people, therefore, the support of a skilled and motivated workforce to put goals, knowledge and experience into practice, the complementation of efficiency levels can make or break an organisation. Personnel manager’s main job was to ensure that the needs of the workforce as they relate to their immediate conc erns were taken care of, it was more administrative, which included recruitment and selection, payroll, contractual obligations and other administrative tasks.Further, personnel managers typically played the role of mediators between the management and the employees and hence there was always the feeling that personnel management was not in harmony with the objectives of the management and many employers today have no training or knowledge of how to reward and treat employees as the key resource, for developing mutuality by concentrating on fostering their commitment and identification with the organisation through communicating well, involving them in organisational decisions, emphasising management and motivation strategic approach in order to retain them, even though most workplaces increased the importance of these concepts. Research methodology Secondary research * Books; * Articles; * Reports; * Online CIPD In order to acquire these resources I have gone to the Kensington & Ch elsea Library as well the British Library. Research findings In the 70s employment started to develop significantly as shown in figure 1. 1.Personnel techniques developed using theories from the social sciences about motivation through performance appraisal and manpower planning, which included the implementation of organisational behaviour through sophisticated systematic training (under the influence of the training boards), where selection testing became more widely used. Personnel management has gone through a period of major concern about the so-called demographic time bomb, referring to impeding unwelcome shortages of younger people entering the labour market. The recession of the early ‘90’s was affected by this problem, which is still a common place today, and the need to concentrate more on strategies for attracting and retaining high quality staff is just as urgent.The mentality of individualism and unjustifiable greed of the 80’s made way for the spiri t of consent and the value of teamwork as well as the concern for employees who were essential to the operation of the organisation since high commitment was required from these employees please refer to figure 1. 2. Recognition of personnel function as a contribution to bottom-line performance have become a more important strategy where an employer is a business partner sharing responsibility with his employees; the most important assets in an organisation, which their effective management will contribute to organisations’ success and it is most likely to be achieved if policies and procedures are closely linked with the achievement of organisational objectives and strategic plans. The organisational climate and managerial behaviour that originated from corporate culture and values will bring a major influence on the achievement of excellence. Strategic HRM is the process of linking the human resource function with the strategic objectives of the organisation in order to imp rove performance† Bratton & Gold (2007) Hestia is an empowering organisation, whom welcomes everyone, especially members a minority background. Human resource management department assists in developing volunteers’ skills through training in order to retain and empower them but as well achieving as Hestia organisational goals through a competence and motivated workforce. Hestia priority is to hire competent workforce and hire the right person for the right job, after that manpower decides about other tangible and intangible resources.Essentially, other resources rely on HRM to plan, organise and monitor human resources. HR department contribution to overall strategy is crucial for Hestia’s ultimate success and effectiveness, from areas ranging from strategic planning to image, the areas in which HR maintains control can enhance Hestias’ perception of the department throughout the workforce, improving Hestia’s essence and running with the knowledge o f how human capital affects organisational success. Strategic management takes part in organisational decision-making which underlies present staffing assessments and projections for future workforce needs based on organisations demand.From a financial perspective, skills and experience are necessary in order to set realistic development structures in regards to wages competition with organisations competing for employees with similar skills, the extensive conduct salary surveys in order to maintain costs in line with the organisation's current financial status and projected revenue, as well as the reduction of costs associated with turnover, attrition and hiring replacement workers, the ability to negotiate group benefit packages for employees, within Hestia’s budget and consistent with economic conditions, the department is also are familiar with employee benefits most likely to attract and retain workers. Under The Health and Safety at Work Act (HASAWA) 1974 Hestia is boun d to provide safe working conditions and HRM manages and ensures that the organisation complies with the regulations by maintaining accurate work logs and records and developing programs that reduce the number of workplace injuries and incidents by engaging employees in promoting awareness and safe handling of dangerous machinery and hazardous chemicals under The Control of Substances Hazardous to Health (COSHH) 1998 legislation.In case of dispute, HRM department investigates and attempts to mediate workplace issues, which unresolved, may escalate and place the Hestia in a legal dispute, which can stain its image as well as compensation pay outs to employees if found accountable. HR assists Hestia achieve high performance, morale and satisfaction levels throughout the employees, by promoting ways of strengthening good working relationships by administering employee opinion surveys, conduct focus groups and seek employee input regarding job satisfaction, also provides training that s upports the company's fair employment practices and employee development to prepare ambitious leaders for supervisory and management positions. They provide guidance to line managers who are not familiar with HR or standard hiring processes and determine the most effective methods for recruiting applicants best suited for Hestia’s needs.In HRM, â€Å"reward refers to all of the monetary, non-monetary and psychological payments that an organisation provides for its employees in exchange for the work they perform† (Bratton & Gold, 2007) â€Å"The average worker dislikes work and avoids it if possible – will only be made to work by control and threats. Carrot and stick approach; use of payments system to provide incentives† McGregor (1960) and its management process designs, implements, and maintains policies and systems in order to assist on organisational strategic plans, which are appointed to improve performance and productivity by attracting talent, ret aining, encouraging a committed and efficient workforce according to their value and contribution to the organisation. The role between managers and HR department leads to effective HRM practices, e. g. , performance appraisals.The success of Hestia’s performance appraisal system depends on the ability of both parties to do their jobs appropriately. HR department develop the system, while line managers provide the actual performance evaluations. Line managers direct employees' day-to-day tasks. From an HRM perspective, line managers are responsible for implementing HRM practices and providing HRM with necessary input for developing effective practices. Managers carry out many procedures and methods devised by HR professionals such as: * Placing the right person on the right job * Starting new employees in the organisation * Training employees for the jobs that are new to them * Improving the job performance of each person Gaining creative cooperation and developing smooth wor king relationships * Interpreting the organisation’s policies and procedures * Controlling labour costs * Developing the abilities of each person * Creating and maintaining department morale * Protecting employees’ health and physical condition * Interview job applicants * Provide and communicate job performance ratings * Recommend salary increases * Carry out disciplinary procedures * Investigate accidents * Settle grievance issues Hestia Legal Framework: Hestia operates policies and practices in line with statutory requirements. The present statutory framework applied includes e. g. , the legislation bellow: Gender: * Code of practice – sex discrimination Code of practice on equal pay * Gender Equality pay – Code of practice of England and Wales Race: * Statutory code of practice on racial equality in employment * Statutory code of practice on the duty to promote race equality * Statutory code of practice on racial equality in housing: England Disabilit y: * The duty to promote equality; statutory code practice: England and Wales * Code of practice: Employment and occupation * Guidance on matters to be taken into account in determining questions relating to the definition of disability Hestia legal and regulatory framework on human resource management has a great impact especially among the minority group.Being a charity assisting people gaining control over their lives, guiding and providing housing support as well as empowering mainly homeless, ex offenders, people mental health and HIV issues, service users get attached to the organisation and tend to volunteer, and in some cases end up getting paid employment within the organisation, therefore, a strong legal framework emphasis, specially confidentiality, it is crucial, due to the nature of service users situation. Motivation is defined as McGregor (1960) stated in, theory Y, the mental process also called as â€Å"Intrinsic motivation† which, is the motivation that come s from the inside of the individual due to self gratification of completing or carrying a task rather than the external factors, such as pay and rewards and theory X; the social process also called as â€Å"Extrinsic motivation† which, is the motivation that comes from the outside of an individual due to external factors, such as pay and rewards being the main gratification, thus tasks are carried and/or completed as a result.Within an organisation different individuals and teams are motivated by different factors, these factors have different levels as shown below on figure 1. 1 on Maslow’s need theory (1954), which suggests that people’s ultimate goal is to fulfil each level of need until self actualisation is satisfied, different ways of motivation, flexibility and commitment as McKenna and Beech (2002, p. 189) suggested such as the â€Å"appropriate management style, competitive compensation package and supportive culture† (cited by Armstrong and Murl is, 1994) will promote organisation success. Some would disagree with Maslow’s theory due to the fact that individuals’ needs vary, e. g. self-actualisation is not imperative to being successful for everybody, or an individual’s needs that are being met at home do not need to be met at the workplace but the theory establishes that ‘higher order needs’ will have to be aligned with rewards and incentives in order to motivate and satisfy and this approach enables organisations to understand the sort of rewards employees need to receive in order to have the following needs met: Training, opportunities for promotion and career progression| Recognition, the chance to make a difference| Staff room, team working opportunities | Health and safety provision, job security| Pay, decent working conditions | Figure. 1. 3 Maslow’s Hierarchy of Needs & the Workplace Figure 1. 4 Herzberg’s Two-Factor TheoryHerzberg’s theory defined Motivators as factors, also called intrinsic rewards which can motivate employees to greater performance and positive attitude by offering job satisfaction of ‘higher-level needs’ associated with recognition, responsibility, achievement and career progression, proven to be effective. Hygiene factors, also called extrinsic rewards, which can only cause dissatisfaction if not fulfilled, needs associated with company policy, pay, working conditions and organisations, must ensure that motivators exit so that employees are satisfied and that hygiene factors are met so that employees are not demotivated. Herzberg’s theory has also been criticised particularly of job satisfaction on work performance â€Å"A satisfied worker is not necessarily a high producer and a high producer is not necessarily and satisfied worker† Armstrong, 2003).The two factor theory, focused mainly on job design, challenge, empowerment, responsibility, recognition and contentment of the work. Based on McClelland theory, high achievers are unlikely to remain in jobs that do not pay them well, reinforcing pay as a hygiene factor but total reward concept, seems to be the most effective in order to motivate employees as it combines extrinsic and intrinsic rewards. Most people aim when applying for employment is to secure an income, Taylor approach known as scientific management â€Å"What the workmen want from their employers beyond anything else is high wages, and what employers want from their workmen most of all is low labour cost of manufacture. (Taylor, 1911), his theory, was further explained as instrumental orientation, when people saw work as purely a form of income that may provide them with the opportunity in obtaining the things that the worker really wants, even though they might not necessarily like their job. The essence of scientific management is regarded as efficiency, which is the greatest output per unit of input, and workers get good rates of pay based on their p roductivity, demonstrating that output was influenced on other factors other than pay, although the size of income will impact on employees’ standard of living, most employees are mostly concerned with earning enough income to meets their needs, and know that their pay is fair in comparison with others, where legislation come into play under the equality Act 2010, the employment rights Act 1996 and the national Min wage Act 1998.Job evaluation is a systematic assessment of the respective worth of various jobs within organisations or industries in order to determine relationships between jobs and establish an internal outlook and design impartial wage rates structure and managing view. It is concerned with the internal outlook, which is, employees doing the same kind of work, receive the equal rewards. Job evaluation quantifies differences between jobs and lays them into groups and ranking order and can be categorised as follows: Scheme | Characteristics | Advantages| Disadvan tages | Factor comparison| Each job is compared individually in turn with all others being evaluated.Points awarded according to whether the job is more, less or equally demanding than the jobs with which it is being compared, points are added to determine the rank order and the scores are analysed and discussed. | Easier to compare a job with one other job than with whole range of jobs. | It neither explains why one job is more important than the other nor assesses differences between them. | Points rating| Separate factors are scored to produce overall points. | Consistency in judgement is assisted by having defined factor levels. Considered the best system in equal value. | Complex to maintain. Objectivity is apparent, subjective judgement required to rate jobs of different factors. Ranking| Whole job comparisons made to place them in order of importance| Simple, cheap, and easy to understand| Complex, whilst determining middle range jobs, and bias whilst assessing of the perform ance of the employee rather than the job itself| Job classification| Job grades defined and slotted into grades by comparing the whole job description with the grade definition| Simple, judgment is provided in the shape of grade definitions | Difficult to fit complex jobs into a grade without using elaborate grade definitions. | Competence & skill grading| Jobs placed in grades in accordance with level of competence/skill| Based on one input factor. Direct pay structure. Non-analytical, difficult to differentiate clearly between competence/skills levels. | Other factors determining pay Competence and skill analysis: Employee’s competence relevance to the needs of the organisation based on operational significance. External systems: when examining job evaluation is not longer the direct consideration where rewards is concerned, eternal market and environment conditions are of greater importance. A large number of employers have taken steps to move away from collective bargaini ng systems to a more individualised reward system. Performance related pay is a good example of this, which is a payment that takes into account the quality of performance instead of being related to a wage grade.External competiveness associated with a job evaluation scheme is a issue in determining rewards and this is evident when organisations adopt market driven reward systems where the rate for the jobs reflects the rate required to attract rather than being based on a payment that is undermined by an internal grading structure. Market rates of pay system: the collection of data on the pay rates for similar jobs with competition to establish their market rate and track movements in those rates. The aim is to assist set the organisation’s own pay rates at the suitable level in order to recruit and retain the staff. Although the concept of a market rate for a job is fairly common, there is no such thing as an accurate or scientific single rate of pay for a job or role, and rates may vary even for the same occupation and in the same location.A central decision relates to how the data will be interpreted, and for this organisations need to consider where they wish to position their pay levels in relation to the market – for example at the median or the upper quartile level of pay in the external labour market. Most organisations use pay surveys to get current and updated pay rate and the sources of information on market rates include: Published data from paid surveys and similar organisations give indication of going rates, it is limited because of problems in comparing like with like, but can help with periodic reality checks on levels and movements, and are valuable sources of data on specific occupations or localities. Pay clubs of employer groups that regularly exchange information on pay levels. These only allow participants access to the data.Special surveys launched by individual organisations from specialist pay consultancies but access is limited to the contractor and participants. Consultants’ pay databases containing data collected on a systematic or ad hoc basis which they relate to the results of their job evaluation schemes to compare pay rates across organisations on a common basis: this ability is one of the attractions of job evaluation to many organisations. To be viable it is important that the factors measure common job/role characteristics and can enable comparisons to be made across different jobs/roles and organisations; the data is based on an adequate sample; and the job analyses are carried out systematically and conscientiously.Market rates of pay will vary on supply and demand in the open market, factors such as: 1. Relative scarcity of particular skills 2. Sensitivity of employees to pay, as it may or may not be an incentive 3. Affordability 4. Culture and value system 5. Bargaining (trade union) 6. Government intervention Internal comparison: It is possible to use job evaluation as a wa y of matching jobs to enable market pricing to take place (although other approaches also exist to comparing jobs, as detailed below). However, there are certain tensions between job evaluation and market pricing approaches. Job evaluation has an internal focus as it ranks jobs and their relative mportance within an organisation – whereas the main focus of market pricing is external as it aims to compare the pay rate for an organisation’s jobs with those in the wider labour market. Employers may need to seek resolutions to such tensions if they wish to ensure that pay rates remain both internally equitable and externally competitive. For example, where higher earnings are commanded in the external market for a particular position than justified by an internal job evaluation exercise, one approach would be to use temporary market supplements to top up earnings for that role as necessary. Hestia aims to be a learning organisation with cultures of continuous improvement a nd staff development.To achieve this aim Hestia is committed to supporting everyone who works for the organisation to develop their professional skills and to achieve their full potential and that is achieved by rewarding and enhancing the contribution employees make to assist Hestia achieve their goals. The process is implemented through policies such as the work based learning policy, which is defined as any on-going and continuous activity that contributes to the development needs of the individual, team and organisation, where the responsibility for work based learning is that of the individual workers supported the line manager. These learning needs will be indentified and the objectives set at the following levels: Level| When set | Objectives set by|Individual| * Induction: when a new workers starts, or an existing worker transfers to a new post * Supervision: when learning needs will be identified to achieve job requirements, or, a requirement to improve performance has been identified * Appraisal: when longer term development learning needs are identified| * Individual & Line Manager| Team| * To enable the team to meet recommendations made by external stakeholders, e. g. CSCI, NOMS, Supporting People * To implement identified efficiency improvements * To implement changes to local working practice| * Project/Department Manager through annual team development team | Organisational | * Implement changes to organisational strategy *Ensure compliance with new, or changes to legislation * To implement the reorganisation of management or work practices | * Corporate management Team| Classification of Work Based Learning Needs: Core| Specialist | Professional| * Essential for all workers e. g. health and safety, induction, implementation of organisational changes| * To meet requirements of specialised work within different projects at a central team or individual level| * Link to relevant national occupational standards recognise the diversity of the work un dertaken within Hestia | | | | Professional Development Fund & Loans – This where Hestia invites employees without outstanding disciplinary actions whom passed their probationary period to apply for funding for a course lasting no longer than two years.Hestia commits to contribute up to a maximum of 50% of the cost of the course fees, which may be recovered if the applicant does not complete the course, or leaves the organisation within completing the course. In addition, Hestia will give an interest-free professional development loan of a relevant extended course, which the Human Resource Manager will determine whether or not the course is relevant. Study Leave & Day Release – Up to five days study leave per year can be agreed where an employee is studying a relevant course. The line manager will determine course relevancy and potential for disruption within the working team and where it does not does not disrupt, Hestia will allow paid day release for employees to at tend extended courses in a relevant area of work.The line manager will need to ensure that the cost of relief staff is within the budget and the Corporate Services Director must approve to the leave and budget release. Evaluation of Work Based Learning Activity – costs and benefits are evaluated in order to assess how effective work based learning activities have been in meeting organisational aims and objectives. The evaluation process is undertaken at a variety of different levels and the output is used to: validate the core plan for the previous year, identify any learning from evaluation that needs to be incorporated into following years core learning plan. Evaluation Level| Undertaken By| Timescales|Individual| Individual and Line Manager| * Immediately after activity (individual) * Two months after learning (line manager)| Team| Line Manager| * Annual to be completed by project/dept manager | Organisational| Corporate Management Team| * Annual to be completed by Human R esources | â€Å"A sample was selected using a random sampling procedure. Population frames were developed based upon geographic regions. A random selection was made of two or three offices within each sales region. A package of the appropriate number of surveys was then sent to each of the selected offices. Further, it was decided that questionnaires would be sent to each of the 75 district managers, regardless of whether their office had been selected for the study. Therefore, 100% of the district managers, 25. 2 1% of the sales mangers and 25 . 4% of the sales agents were surveyed for a total sample size of 534. † Shinew, (1993), The Attractiveness and effectiveness of Incentives Reward Options. Willingness To Increase Productivity On a 7-point scale anchored by â€Å"no additional effort at all† and â€Å"a great deal of additionaleffort,† respondents were asked to indicate how much additional effort they would be willing to exert in order to achieve each in centive reward. Their responses are displayed on the right. They were most willing to exert extra effort for cash, followedby sales conference trips and personal vacationtrips, respectively. These differences are statistically significant. Motivational EffectRespondents were asked to indicate on a 7 -point scale ranging from â€Å"motivating† to â€Å"not motivating,† their reaction to each of the incentives. When simply examining the â€Å"motivating† response category, sales conferences had the highest rating. Almost 65% indicated that they found the reward motivating. This was followed by cash and personal vacation trips, respectively. One of the objectives of the present study was to examine differences in levels of organizational commitment between employees who had received an incentive award in the past two years and those who had not. These two groups are referred to as recipients and non-recipients.In this analysis, only the achievement of cash, merchan dise and conference trip awards were considered. As illustrated in the graph on the right, the two groups differed in their levels of organizational commitment. Therecipients indicated higherlevels of organizationalcommitment than did the non – recipients. The difference between the two groups is statistically significant. â€Å"The three recipient groups were then compared in terms of their levels of organizational c commitment. The cash recipients indicated the highest level, followed by merchandise and conference recipients, respectively. † Shinew, (1993), The Attractiveness and effectiveness of Incentives Reward Options. The returned questionnaires provided valuable information regarding the effectiveness of the incentive rewards at the Company. The findings indicated that: * Sales conferences and personal vacation trips were the most attractive incentive rewards to the respondents. * Travel rewards were followed in attractiveness by cash, merchandise, recognition and status awards, respectively. These findings suggest that in terms of attractiveness, travel rewards were superior to the other incentive options. However, when asked to indicate how much additional effort they would be willing to exert in order to achieve each of the incentives, the respondents were most willing to exert extra effort to achieve cash, followed by sales conference trips and personal vacation trips. Shinew, (1993), The Attractiveness and effectiveness of Incentives Reward Options. Hestia Competence-based appraisal The appraisal is a two-way meeting between employees and the line manager once employees have completed the probation with Hestia. Pos probation period, it is several months until the annual appraisal, employees will be set a work-based and development plan following his/her probation review The annual meeting will usually take place each June/July to provide the employees the opportunity to: * Express how employees have performed in the previous year and to provide examples of how employees have met their outcomes and core competencies. Receive constructive feedback from the line manager on how employees have been performing, both to recognise and assure employees in what they are doing well and to guide them in their on-going work performance and continuous professional development * Discuss how employees are working through a competence-based review, * Identifying learning and development needs and agree the resources they require meet those needs, and * Agreeing relevant and realistic outcomes to achieve over the next twelve months At the end of the meeting employees should develop and work-based development plan which will be signed off by the line manger and reviewed (or possibly amended in light of changes) regularly through the year during employees supervisions.Employees appraisal plan will be review and signed by a a second line manager for consistency and to provide any additional comments. Timeline (Appendix 5) Conclusio n The present analysis was undertaken to answer the question of the value of rewards as motivators for employees. Intrinsic motivational factors have been found to be significant, in both the presence of Hestia’s training scheme and in its absence, this finding of the motivational importance of intrinsic factors within the organisation. Intrinsic rewards dominate extrinsic. Extrinsic motivators do play a role, but not to the extent that classical agency theory suggests a people are motivated by non-economic rewards.In addition, the importance of intrinsic motivators highlights the importance of context in the motivation of staff. It is through the organisation that employees are able to work with clients whom witness their successes, achieve a good work/life balance and have fun at work. Appendixes Figure 1. 1 Employment development Figure 1. 2 Referencing McKenna, E. , Beech, N. (2002) Human Resource Management a concise analysis. England. Armstrong, M. (1991) A Handbook of Personnel Management Practice. London BPP, (2010) Human Resource Management. London Shinew, (1993), The Attractiveness and effectiveness of Incentives Reward Options. NY. Available from: [30/01/2012]