Heinz Marketing: SWOT PEST and Five Forces :: GCSE Business Coursework Essays

Executive SummaryF.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of omnipotent brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other renowned brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. The Company was founded in 1869 by Henry J Heinz called Heinz and Noble Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up again in 1876 by Henrys relatives John and Frederick the company was called F & J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the first Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930.We die Heinz using S.W.O.T., P.E.S.T. and Porters five forces.S.W.O.T. Analysis Strengths shufflin g names, Market Leader and Slogans and Advertising.Weaknesses Mature product, Production cost, and other market leadersOpportunities Market growth, Brand name and Consumer FeedbackThreats Competitors and Brand loyaltyP.E.S.T AnalysisPolitical Factors Law, employee legislation and wellness and Safety regulationsEconomic Factors National Economy and Labour marketSocial Factors Attitudes and Health conscious, Lifestyle changes and PopulationTechnological Factors New product development, Information technology and Infrastructure Development.Porters five forcesThreat of Entry, is highThreat of Buyers, acquire power is lowPower of Suppliers, is lowThreat of Substitutes, is mediumCompetitive Rivalry, is medium to highIntroductionWe have carried out a study on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. In this study we analyses the company using a S.W.O.T analysis, P.E.S.T analysis and Porters Five Forces. We besides answered the following two questions1. Identify 5 characteristics that consumers look for in modern fast-moving consumer food goods. Compare the characteristics you identify with those identified by someone else in your class.2. working(a) in a small group. Brainstorm a series of ideas for the future development of Heinz Spaghetti. Having identified the ideas, list them in order of viability.