Competitive Strategies Essay Example | Topics and Well Written Essays - 500 words

Competitive Strategies - Essay Example †¢ To Achieve 95% customer satisfaction rating for Brand X. This goal can be accomplished by training employees on effective customer service, and improving the quality of the products or services using innovative technologies (Mahnken, 2012).†¢ To Achieve 95% customer satisfaction rating for Brand X. This goal can be accomplished by training employees on effective customer service, and improving the quality of the products or services using innovative technologies (Mahnken, 2012).†¢ Increase sales revenue by 10% within one year. This goal can be accomplished by using efficient inventory management methods and intensive promotional strategies.†¢ To improve the market share by 1%. This goal can be achieved by expanding to new geographical areas to get closer to customers, and using aggressive promotional strategies (Mahnken, 2012)†¢ Nokia – the company had been a leading mobile phone producer, but it has been overtaken by others including Samsung until it was acquired by Microsoft. In terms of strategy, the company lacked superior value proposition like iPhone’s prestigious value proposition by Apple and Android’s versatility value proposition by Samsung.†¢ Kodak – The Company maintained its film-based photography and failed to use the disruptive digital photography technology which disrupted its film-based model.†¢ Blockbuster – the company has failed to make use of disruptive technology and changing trends and internet security.  Companies with Differentiated products†¢ Apple – the company produces luxurious and prestigious products with high prices, including iPhones, iPads, and mac which target sophisticated consumers.†¢ Dropbox – offering freemium pricing strategy for storage services for businesses and individuals online.